Founder Ryck Carter in New Ground Entertainment’s JBL-equipped production room.
ATLANTA, Georgia – Record label New Ground Entertainment purchased eight JBL LSR2325P 5-inch powered studio monitors, four JBL LSR2310SP powered studio subwoofers and MSC1 Monitor System Controllers for its headquarters in Atlanta. The systems were installed in four rooms at New Ground Entertainment—two writers’ rooms and two production rooms, one of which doubles as a mix room. New Ground Entertainment was founded by 25-year industry veteran Ryck “Bigboy” Carter, a premier Atlanta based bassist that has worked with such industry greats as: Quincy Jones and the Montreux jazz festival, Babyface, Lou Rawls, Andre Fisher, Jermaine Dupri and So So Def, Gospel Music Grammy Recording Artist Shirley Caesar, Angella Christie, T.D Jakes, Screenwriter/Director Tyler Perry and many more. Additionally, you can see Carter in the movie “The Preachers Wife” with Whitney Houston and Denzel Washington. Carter and partners started New Ground producing tracks for various Artists and signing record producers and songwriters. While the LSR2325P monitors caught Carter’s eyes and ears, the LSR2310SP subwoofer’s capabilities made the addition of subs for the four systems an easy decision. “My initial intent was to just by the LSR2325P monitors, but then I listened to the sub and there was no way I was going to buy the tops without the sub,” Carter said. “This sub is half the cost of the subs we had before and it seems so much punchier. So I bought an entire system.” According to Carter, the accompanying MSC1 Monitor System Controller brings extra performance the package. “The MSC1 controller just makes the whole system perfect,” he said. Using the MSC1’s RMC room mode calibration system “The mids got nice and it became very flat in the room, which is unusual because usually you have to tune according to the speakers. In other words, you have to put the room together to fit the speakers, but in this case it’s the other way around. The speakers fit any room—that’s very unique.” For more information on New Ground Entertainment, please visit
) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.