Native Media Joins Growing Roster of LUMINEX Sales Reps

Belgium-based LUMINEX Network Intelligence has further strengthened its American sales force with the addition of Native Media, LLC representing LUMINEX in Texas.
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Belgium-based LUMINEX Network Intelligence has further strengthened its American sales force with the addition of Native Media, LLC representing LUMINEX in Texas.

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Native Media was founded six years ago in San Antonio, Texas by industry veteran Michael Austin who has more than 30 years experience representing leading AV product lines.  He launched Native Media as a forward-thinking rep firm and true business partner, which uses new school techniques to achieve old school results for manufacturers, dealers and consultants.

"It’s great to have Michael Austin and Native Media join our sales force,” says Hugo Larin, Director at LUMINEX America.  “Michael provides the kind of high-level service and support that LUMINEX strives for.  His focus on education and his solid knowledge of the AV business will allow us to spread the word of our brand like never before.”

Austin is excited to partner with LUMINEX in Texas. “LUMINEX showcases how industry technology is changing, and Native Media prides itself in keeping up with the latest innovations and advances to the business,” he says.  “Switches reside in nearly every system installed these days, and LUMINEX is leading the way in that field from an AV viewpoint.”

With the addition of Native Media, LUMINEX has taken on reps across the country to bolster its presence in markets nationwide.


Luminex Network Intelligence is a Belgian-based manufacturer of data distribution equipment for professional lighting, audio and video applications, mainly for the entertainment industry. They offer a complete range of network switches, converters/nodes and DMX splitters, providing AV designers and technicians with cutting edge technology to build a complete data distribution system for big events or large venues. Their commitment is to make it as easy as possible to deploy a professional AV network, even without the need of any IT knowledge, and our plug-and-play GigaCore switches do exactly that. They are completely pre-configured to transport all common-used lighting and audio protocols, such as Art-Net, MANet, Dante™, RAVENNA/AES67, PTP V2 and many more. For more information visit



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