Mobike’s Promo If Mobike Came to My City Shot with URSA Mini 4.6K and Micro Cinema Camera

Author:
Publish date:

Fremont, CA – July 28, 2017 - Blackmagic Design today announced that Shanghai based Luminary Visuals Studio shot the “If Mobike Came to My City” promo with their Blackmagic URSA Mini 4.6K and Micro Cinema Camera. The promo is being used for Mobike’s marketing efforts for its launch in England at the end of this June.

Mobike is one of China’s largest dock-less bike share companies. In this new promo, international Mobikers in Shanghai talk about why they choose to ‘Mobike' and what impact they think it would make on their hometowns.

“Mobike approached us because the project was so urgent that there would be only twelve days totally for this project, from conception to completion, and they knew we had the ability to perform a fast turnaround without losing quality,” said Alessio Avezzano, Creative Director of Luminary Visuals.

He continued: “They wanted it to be filmed in some nice spots around Shanghai, which sometimes isn't easy because you will get shut down if your crew appears too big.”

To make the crew as small as possible, Avezzano’s team decided to use their own Blackmagic URSA Mini 4.6K and Micro Cinema Camera to do the job. “If we had rented bigger cameras, we would have had to hire two more assistants, which makes the shoot bigger and slower, and this shoot involved covering multiple locations across Shanghai within a short amount of time,” he explained. “The two Blackmagic cameras we have both feature smaller bodies, which ensures a small crew consisting of only three members, i.e. me as director/DP/cinematographer, my brother as assistant director/camera and a sound recordist, but we are still able to capture cinematic imagery with the help of the cameras.”

Most of the promo was shot with the URSA Mini 4.6K. To add more fun, Avezzano wanted to shoot the interviewees riding on a Mobike from a moving ebike. “Thats where the Micro Cinema Camera came in handy. It is so compact that it allows me to use smaller rigs for things such as gimbals and sliders, so we were able to film from another bike on a gimbal without drawing too much attention, allowing us to capture a lot of natural moments.”

The Micro Cinema Camera was also used to shoot the opening time lapse scene, where the Mobikes all get hired and taken away. A Blackmagic Video Assist was used along with the Micro Cinema Camera as a viewfinder and monitor.

The URSA Mini 4.6K camera captured all footage in 2K ProRes 444 while the Micro Cinema Camera captured in 1080p RAW. “The RAW on the Micro Cinema Camera is manageable in terms of size. After some adjustments in DaVinci Resolve, it matched perfectly with the footage from the URSA Mini 4.6K,” said Avezzano.

The color grading for this promo was done by Shanghai based 8G Studio in DaVinci Resolve Studio with the DaVinci Resolve Advanced Panel.

Press Photography

Product photos of URSA Mini 4.6K, Micro Cinema Camera, Video Assist, DaVinci Resolve Studio, DaVinci Resolve Advanced Panel and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images.

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

Related

MAP_Atkins

Legrand | AV Hires Rob Atkins as Middle Atlantic Regional Brand Sales Manager

Middle Atlantic Products, a brand of Legrand | AV, today announced today that Rob Atkins has joined the company as regional brand sales manager, southeast. In this position, Atkins will work closely with sales teams and product management to foster relationships with local integrators and consultants by providing brand expertise relative to the Middle Atlantic portfolio of solutions including racks, technical furniture, and power.

BenQ_NH

Orenda Education Installs BenQ's Short-Throw Interactive Projectors at New Horizons

BenQ, an internationally renowned provider of visual display solutions, today announced that New Horizons School, part of the Orenda Education Charter School District in Texas, successfully installed BenQ's short-throw interactive projectors in its classrooms. BenQ's interactive short-throw education projectors are transforming the classroom, enhancing learning with multitouch interactivity and outstanding picture quality and brightness.

Riedel-MicroNclose

Riedel at the 2019 NAMM Show

At the 2019 NAMM Show in Anaheim, California, Riedel Communications will showcase its latest innovations in real-time signal distribution and networking solutions for live performance and broadcast. Riedel solutions — including the Artist digital matrix intercom and Bolero wireless intercom system in both integrated and standalone deployments — will be in real-world use supporting the Grand Plaza Stage, Taylor Booth stage, and the Arena Stage during NAMM.