Mighty Director Phil Brown recently completed a five-spot campaign for First National Bank, emphasizing the company’s Omaha roots and regional pride. Shot in a natural, homespun style, the spots offer a panoramic view of all things Omaha, emphasizing the extent to which the bank has enmeshed itself into the community.
is a wide-ranging montage of Omaha, panning across the city skyline, a local butcher, a firehouse, a theater, a little league game, and much more. A narrator complements the scenery: “Listen closely,” it says, “and you will hear the heartbeat of a great city – history, culture, ambition. … This is Omaha, and we’re proud to be born and raised here.”
offers a similarly wide-ranging journey, with a focus on the extraordinary efforts of First National employees in the city. Brown captures them interacting with customers, propped up outside of First National branches, and putting up a house for Habitat for Humanity. The narrator waxes about First National employees’ outstanding commitment to its community.
“Our goal was to really capture the essence of Omaha, and for that, we had to spend some time in the city,” noted Brown. “The entire crew had a great time, absorbing the passion of a great city so that it shined through in the campaign.
Client: First National Bank
Business as Usual, Perfect Harmony, Teamwork
Air Date: September 2011
Creative Director: Cliff Watson
Art Director: Aaron Christensen
Copywriter: Bryan Mohr
Producer: Nan Pike
Production Co: Mighty Film Co
Director: Phil Brown
DP: John Houtman
Exec. Producer: Kris Mathur
Producer: Jason Wolk
Editorial Co: Rooster
Editor: Richard Unruh
Assistant Editor: Jesse Unruh
EP: Melissa Kahn
Shoot Location: Omaha, NE
Mighty Film Co., a boutique production company, is home to a diverse roster of creative specialists focused on high-end commercial filmmaking. Led by Partner Blair Stribley, Mighty’s talent includes directors Phil Brown, Jesper Ericstam, Kim Nguyen, Alexander Paul, Rob Sanders, and Executive Producers Kris Mathur, Eric Bonniot and Head of Production Cori Cooperider. The sales team consists of The Family: Chris Zander, Diane Patrone, and Anna Rotholz (East Coast), Them Reps: Jimmy Waldron and Wendy Morrow (Midwest), and Compadre: Brad Grubaugh and Mark Andrews (West Coast).
More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com