Martell Adds Sonic Weight To A&E "Challenge"

Publish date:

NEW YORK — audioEngine mixer, Hillary Kew Martell, recently completed the sound design and mix of a promotional campaign for A&E in which the real and fictional worlds of the network’s programming collide. The spot features characters from a range of A&E programs, challenging viewers to see the drama in both fiction and reality. Martell’s creative sound design and mix enhances the intensity of this memorable spot, which brands A&E’s lineup, “Real Life. Drama.� For this A&E campaign, called “Challenge,� Martell created ambient sound design elements to accent the disparate outtake-like scenes from a variety of A&E programs, including the recently aired mini-series, “The Andromeda Strain,� the syndicated “Sopranos,� “Gene Simmons Family Jewels,� “Criss Angel Mindfreak,� and “Paranormal State.� Edited by Tiffany Burchard at FilmCore into :70, :60,:30, and :15 versions, this promo creates both a network narrative and programming showcase, blending the intensity and drama of the race-to-save-mankind, with the somber Intervention, the grave-digging mobster with the megalomaniac rocker. Martell’s sound design helps to structure the spot’s narrative arc, which begins intensely then turns somber and builds to a dramatic climax. Characters pose program-oriented challenges direct-to-camera, revealing some themes explored in A&E’s shows. From car screeching to water-lapping and frog-croaking, grave digging to train whistling, Martell’s sound design provided a sonic backbone for the spot before the dialog tracks and musical score had been finalized, and ultimately, underscores the production sound captured for each scene. London-based agency, devilfish, produced the “Challenge� campaign, and its creative director, Richard Holman, worked directly with Martell to perfect the music and sound of the spot. Martell mixed the various versions of this campaign from her Pro Tools HD3- and Pro Control-equipped studio at audioEngine NYC, monitoring on Klein + Hummel O300 Studio Monitors. Her mix balances the musical score, with its deep-swelling strings building to a crescendo, and the dramatic dialog and environmental sound design to achieve a sonic intensity that culminates cinematically, and fades out to real-world sounds. Located a block off Union Square, audioEngine houses four fully equipped mixing and sound design studios for the NYC-based A-list mixers on staff, including Martell, Carl Mandelbaum, Rex Recker, Tom Goldblatt, and Joe Vagnoni. For a taste of audioEngine work, visit:

. For more information on audioEngine’s NYC operation, or the Phoenix, AZ-based audioEngine|west, visit:



Colonie - Logo Small

The Colonie Promotes Graham Chapman to Editor

The Colonie has announced that Graham Chapman has been promoted to editor, continuing the Chicago-based postproduction company’s long tradition of nurturing extraordinary young talent and developing its next generation of editors from within.


RTI Launches Multi-Tiered RTIXCEL Training Program

RTI, a leading control and automation manufacturer for residential and commercial settings, today announced that the RTIXCEL Training Program has officially launched. RTIXCEL offers a range of options designed to give custom installers the resources needed to master Integration Designer® APEX and gain a deeper knowledge of the technologies they use every day. RTIXCEL Online, RTI's new state-of-the-art learning system, delivers a comprehensive curriculum, allowing dealers to learn effectively at their own pace. Online learning complements other RTIXCEL training programs, including TechTalk webinars, on-site training held around the world, and the RTIXCEL Experience, a three-day, hands-on training hosted at RTI headquarters in Minnesota. These accredited courses give integrators education units for CEDIA and AVIXA certifications.


BenQ Amps Up 21st Century Learning at TCEA 2019

BenQ, an internationally renowned provider of visual display solutions, will feature its purpose-built display solutions for education at the 2019 Texas Computer Education Association (TCEA) Convention and Exposition, Feb. 4-8 at the Henry B. González Convention Center in San Antonio. In booth 1562, BenQ will show educators interactive flat panels, laser projectors and collaboration solutions that will help transform the learning experience to drive success for every student.