LUMINEX Partners with Allied SMD to Strengthen US Sales Force

Belgium-based LUMINEX Network Intelligence has strengthened its sales force in the US by partnering with Allied SMD to broaden the company's American presence.
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Belgium-based LUMINEX Network Intelligence has strengthened its sales force in the US by partnering with Allied SMD to broaden the company's American presence.

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Rik Kirby, owner of Allied SMD in Mission Viejo, California, has been named Sales Director for the US operations of LUMINEX.  "We've been growing quickly in the American market," explains LUMINEX CEO and co-founder Bart Swinnen, "and we're looking forward to working with Rik to further develop our business there."

An industry veteran with over 20 years of experience, Kirby founded Allied SMD in 2016 specializing in brand and market development for international companies looking to strengthen their presence in the US.  "LUMINEX is a great company with a real family approach to their partners and arguably the industry's simplest solution to complex networking requirements," says Kirby.  "I'm looking forward to being part of the team and contributing to their continuing success!"

Hugo Larin, Director for Luminex America, adds, "It is great that after 20 years knowing Rik we get to work together again.  This industry is all about people and I'm very excited about our agreement, it's like connecting with an old audio buddy! Rik brings professionalism, a solid reputation in the audio industry, and high level support.  And the sales partners he brings to the table are some of the best firms in the US."


Luminex Network Intelligence is a Belgian-based manufacturer of data distribution equipment for professional lighting, audio and video applications, mainly for the entertainment industry. They offer a complete range of network switches, converters/nodes and DMX splitters, providing AV designers and technicians with cutting edge technology to build a complete data distribution system for big events or large venues. Their commitment is to make it as easy as possible to deploy a professional AV network, even without the need of any IT knowledge, and our plug-and-play GigaCore switches do exactly that. They are completely pre-configured to transport all common-used lighting and audio protocols, such as Art-Net, MANet, Dante(tm), RAVENNA/AES67, PTP V2 and many more.

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