LOGAN Director Christian Holm-Glad Brings Quirky Humor to Norwegian Household/Electronics Chain

Author:
Publish date:

Fresh off of helming his enthralling short film festival entry, Sushi & Nuclear, director Christian Holm-Glad of award-winning creative studio LOGAN returns to the commercial world with a new campaign for Norway-based electronics/household appliances chain, Lefdal.

Holm-Glad joins forces with fellow director, Andreas Nilsson, and Oslo agency, Schjærven Advertising, to bring Lefdal’s economical retail offerings to life within a variety of familiar settings, from suburbia to the office space. Featuring a curious cast of characters and peculiar, yet endearing leading man/narrator, the Lefdal campaign affords Holm-Glad the chance to try something new in the advertising realm. The director says, “These films have more humor than I usually tend to and are more in the line of my previous work directing TV comedy such as a comedy/musical drama and working with [Norwegian comedy duo] Ylvis.”

Melding dulcet musical tones with the dry musings of our Lefdal spokesman that are set against humorous scenarios in spots like “Price Hunter” and “Technophobe,” Holm-Glad was given plenty of creative freedom on the campaign, which allowed him to achieve his overall filmmaking goals. The director adds, “I feel I’ve got to make films that have their poetic moments and interesting characters that are not mainstream.”

Credits:

Client: Lefdal
Title: “Price Hunter,” “Design Junkie,” “Technophobe”

Agency: Schjærven Advertising

Production Company: Bacon
Directors: Christian Holm-Glad (U.S. representation: Logan), Andreas Nilsson
Executive Producer: Magne Lyngner
Producer: Ola Narum Berg
DOP: Daniel Voldheim
Editor: Paal Rui
Main Actor: Per Bogstad Gulliksen
1st AD: Richard Diment
Line Production: Comrad Film

About LOGAN:

LOGAN (www.logan.tv) is an award-winning New York and Los Angeles-based content creation studio. Their team of producers, directors, creative directors, VFX artists, and animators excel at problem solving and helping clients bring their vision to life. Concepting, ideation, design, live-action production, 2D and 3D animation, VFX, editorial, and finishing take place under one roof, making workflow a truly seamless experience. Logan & Sons (www.loganandsons.com) is the live-action division of LOGAN and represents a broad spectrum of directorial talent.

Known for its iconic work for top brands, LOGAN helped define many memorable cultural moments, including commercial campaigns like the Apple’s iPod Silhouettes, viral hits like the Gymkhana films (over 165 million views), opening titles and sequences for films like Zombieland, The Avengers, Premium Rush, and Gangster Squad, content and marketing campaigns for hit video game like Elder Scrolls: Skyrim, Spider-Man, Call of Duty, Metal Gear Solid, and many others.

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.