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LINEAR ACOUSTIC LAUNCHES 2010 HEAR FACTOR TOUR

LANCASTER, PA. –

Linear Acoustic, the leading authority in loudness and surround sound control solutions for digital television, kicked off its 2010 Hear Factor Tour with a presentation at the Society of Broadcast Engineers (SBE) Chapter 36 meeting in San Diego CA on January 13. This tour expands on loudness control issues discussed in the company’s successful 2008-2009 Myth Busters Tour. Presented at local SBE and SMPTE meetings across the U.S., the tour includes presentations and discussions led by audio experts from Linear Acoustic.

Hear Factor focuses on understanding the need for loudness metering and control in television audio, from original content creation, to ingest, to final transmission. It also demonstrates some of the “gotchas� of metadata including DIALNORM, and how stations can use upmixing of stereo to surround so that their sound doesn’t collapse when transitioning from network to local programming.

The presentation will examine the reasoning behind the recently published ATSC Recommended Practice A/85, “Techniques for Establishing and Maintaining Audio Loudness for Digital Television,� and reveals simple and effective means for broadcast facilities to implement the practices. The Commercial Advertisement Loudness Mitigation Act (CALM) legislation H.R.1084 and S.2847 passed by the U.S. House and pending in the Senate directly references A/85, mandating the FCC to enforce the recommended practices.

“In the current economic climate, many station chiefs are having to work with very tight capital equipment budgets,� explains Ed Simeone, vice president of U.S. sales for Linear Acoustic and one of the presenters on the Hear Factor Tour. “This combined with the pending CALM Act is leaving many stations unsure as to how to comply with the ATSC A/85 recommendations, or if their current audio processing equipment will do the job. The Hear Factor tour looks to take the fear factor out of a station’s audio processing and monitoring decisions.�
From their work across the country developing loudness control and audio monitoring solutions for major broadcast networks and local affiliates, Simeone, as well as the other Hear Factor presenters (Linear Acoustic Field Applications Engineer Hal Buttermore and Director of Major Business Development Don Cardone) have firsthand experience of what broadcasters today are facing and can offer practical advice relating to loudness control. For location information or to book a spot on the Hear Factor Tour, please visit:

www.linearacoustic.com/hearfactor.htm

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Upcoming Hear Factor Tour Dates and Locations

• January 28 – Dallas, TX
• June 30 – San Francisco
Please continue to check the Linear Acoustic website for additional tour dates.

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