â€¢ LaCie Little Disk and USB Key Max, the first to showcase 1.3-inch technology â€¢ Available in capacities of 30GB or 40GB â€¢ Integrated USB connector â€“ no cables or additional power needed â€¢ Store, exchange or synchronize files anywhere MOSCONE CENTER, SAN FRANCISCO / BOOTH S-2232 (January 2008) â€“ LaCie and Samsung announced today the end results of their collaboration in implementing 1.3-inch hard disk technology for LaCie micro storage devices. Available in 30GB or 40GB versions, LaCie will be offering its smallest Little Disk yet, as well as an update to the popular credit card sized USB Key Max. Both products are USB 2.0 powered and include their very own connection cable for true on-the-go mobility in an ultra compact form. The Samsung 1.3-inch drive was designed to be the most efficient use of capacity per volume, while its size is equal to that of Compact Flash II cards. The development of such technology allowed LaCie to overcome current size limitations and to achieve innovative design with massive storage capacities for pocket-sized devices. â€œThe development of these small products was enabled due to Samsungâ€™s new 1.3-inch technology that offers a small footprint with vast capacity improvement,â€? said Nolwenn Rozen, LaCie Mobile Product Manager. â€œBy using this technology in these new mobile offerings, LaCie was able to see an increase in maximum capacity from 12GB to 40GB.â€? â€œIn the early 2000s, other hard drive vendors introduced 1-inch drives, and due to low demand, couldnâ€™t gain traction in the mobile application market,â€? said TJ Lee, Samsung VP, sales and marketing team in Storage System Division. â€œHowever, in step with the surging growth of multimedia contents and the rapidly changing mobile environment, Samsung chose to design 1.3-inch as a new form factor, which has been very successful in mass production. Samsung is pleased to see LaCie embrace this new technology in these new products.â€? With easy plug-and-play installation, the 1.3-inch Little Disk and USB Key Max could not be any simpler to use. The devices are driver-free and are compatible with any computer running WindowsÂ® 2000, XP, VistaÂ®, MacÂ® OS X 10.2 or higher or Linux 2.4 or 2.6. The devices are preformatted FAT32 for cross platform versatility. The devices come preloaded with LaCieâ€™s â€˜1-Clickâ€™ Backup Software for PC and Mac and SilverKeeper Backup Software for Mac to regularly back up data. Also bundled for Windows is LaCieSync synchronization and encryption software that syncs updated files, emails, or personal settings to your office or home computer. For added security AES 128-bit encryption keep data safe from unwanted eyes. LaCieâ€™s new 1.3-inch Little Disk and USB Key Max, with capacities up to 40GB, can hold approximately 36,000 digital photos, 12,000 songs (MP3 files), or 60 hours DVD quality video*. Availability Both the 1.3-inch Little Disk and the USB Key Max are available now starting at $119.99 and $109.99, respectively. Both may be purchased through LaCie direct and widely available via LaCieâ€™s specialized dealer network. For more product information, visit
. About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information please visit
. About LaCie Located in the US, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit
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1GB = 1,000,000,000 bytes. Some capacity is used by the operating system for formatting and other functions. Total available media capacity may appear as 5-10% less. *Calculations are based on 900MB per MPEG-4 (DivXÂ®) movie, 1MB per JPEG photo file, and 3MB per MP3 song. These values often vary.