Portland-based collective, Kamp Grizzly, which specializes in production, animation, branding, web design and humor, has joined Wild Plum for representation. Recent directorial credits include TV and web projects for Adidas, Target, Nike, Starbucks, and Oregon Lottery. Kamp Grizzly joins a slate of directing talent that includes Kieran Walsh, Ericson Core, Shane Drake, Mike Goubeaux, and Jan De Bont.
“When I saw Kamp Grizzly’s work, I instantly knew they had a real gift for creating amazing stories, whether they’re visual and epic or quirky and comedic,” says Shelby Sexton, Wild Plum Executive Producer/Partner. “I love their culture – and how they wholeheartedly throw themselves into everything they do. They’re a great mesh with Wild Plum.” “Wild Plum is such an honest group, and they’re genuinely interested in our capabilities,” adds Dan Portrait, Kamp Grizzly Owner/CD/Director. “For Kamp, our work has come very organically over the years. It’s a huge deal for us to collaborate with a company like Wild Plum. Their body of work is awesome and we feel very lucky to be on the same roster as their directors.” Founded by Portrait in 2005, Kamp Grizzly consists of a core group of nine full-time employees including directors, motion graphics artists, 3D & VFX artists, designers, and editors. The collective also relies on an extensive network of freelance talent based on the needs and scope of a project. The Kamp Grizzly moniker was inspired by childhood summers spent at YMCA camps by Portrait, Senior Editor/Director Jared Evans, and close friend Kyle Guyer, which included an overnight excursion at Camp Grizzly. The three also attended the University of Oregon together where they met Executive Producer Jeff Harding. Guyer, a shooter/editor and frequent collaborator on projects, passed away a week before graduation. The Kamp Grizzly name was a way to connect his initials to their vibe and pay tribute to the man who provided infinite inspiration. This effortless melding of friendship, talent, tattoos, and rock n’ roll sensibilities has been a hallmark of Kamp Grizzly’s working philosophy and a huge part of its success as a creative collective. During the “incubation period,” the entire team comes together to brainstorm on an idea or treatment. As part of the process, it becomes evident who will lead the effort – a “captain” who will execute the vision of the collaborative efforts of the group. “This is outside of the mold of how most collective works, but every project has benefited from this approach,” explains Michael Johnson, Director. “There’s no pecking order here; just a united spirit in an atmosphere that breeds innovation.” “Dan [Portrait] is one of the most supportive, creative people I’ve ever met,” adds Harding. “He welcomes input with the understanding that every idea counts – and it translates to every person that we work with, from our artists to our agency clients. The whole gang comes together to make the best work possible.” Kamp Grizzly recently directed an integrated campaign for Adidas for its Originals line of classic sneakers and street wear, which features rappers Snoop Dogg, Big Sean and Mike G and Domo Genesis of Odd Future, pop starlet Sky Ferreira, basketball player Dwight Howard, and fashion icon Jeremy Scott. Playing on the themes of individuality, creativity and accessibility, the campaign includes a :60 national TV spot, :15, :30 and :60 teasers, as well as :40 “deep dive” digital videos, which take a closer look at personalities Big Sean, Snoop Dogg, Dwight Howard and Jeremy Scott, and their thoughts on originality. To view the "All Originals, Iconics" spot, please go to:
The ad was shot at four parties in Los Angeles, New York, Atlanta and Portland, OR. Keen on staying true to the Adidas branding and attitude, Kamp Grizzly took a more natural and stripped-down approach to the production. “It was important for us to keep things as real as possible,” explains Portrait, who directed the campaign. “We casted regular people, and then documented the honest fun that was happening within each city. Stylistically, it just feels more accessible and authentic. We were also excited to include talent such as Odd Future and Jeremy Scott who definitely lend a lot of credibility to a younger generation.” For the three-week production, Kamp Grizzly used the same crew in all four cities, a longstanding practice they employ on every project. “There’s a huge creative community here in Portland with plenty of production, resources and talent,” remarks Evans. “We’re fiercely loyal; our crew has been consistent over the years and we’re very much on the same wavelength. Having aligned aesthetic and creative goals really elevate every venture for us.” “We love what we do, and have been fortunate to work on projects, which allow us to cultivate our inner 17-year-olds,” concludes Portrait. “This curiosity and passion are an inherent part of our make-up. We find inspiration everywhere, from music and technology to art and even shoes – and it enables us to have a relevant voice in our work.”
Adidas Originals Credits:
Client: Adidas Originals Spot: "All Originals, Iconics" Agency/Production Company: Kamp Grizzly, Portland, Ore. Creative Directors: Daniel Portrait, Jeff Harding Copywriters: Daniel Portrait, Michael Johnson, Simon Goetz Producer: Neil Kopp Director: Daniel Portrait Executive Producer: Jeff Harding Director of Photography: Greg Schmitt Editor: xtonyx Wallace Motion & FX: Cory Otjen Color Grade: Eric Rosen / Lightpress Digital Agency: Roundhouse Creative Director: Joe Sundby Copywriter: Kyle Sundby Art Directors: Mako Miyamoto, Justin Smith Digital Producers: Amy Christensen, Michael Brooks Editor: Jared Evans / Kamp Grizzly
About Wild Plum:
Boutique production house Wild Plum was founded in 2007 by industry veterans Shelby Sexton and Alisa Allen. Sexton, executive producer, and Allen, CFO, boast over two decades of combined experience, both having extended stints at the renowned Plum Productions. Based in the heart of Venice, Wild Plum handles some of today's most exciting directorial talent and is dedicated to producing not only traditional commercials, but also new creative content in the fast-paced and ever-changing production industry. We are committed to great work and longstanding relationships, but most importantly, having fun doing what we love in the ever-evolving production world. Recent projects include a PSA campaign for The Meth Project with Director Darren Aronofsky, Paramore’s “Monster” music video directed by Shane Drake, Dial’s “Oath” commercial helmed by Ericson Core, and its eight season of branded content for “American Idol” and Ford.