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jumP’s Lofting Cuts Racy Renault Spot for DarkFibre, Publicis London

When Publicis London and Stink Director DarkFibre created a spot that combined Renault cars, famous burlesque dancer Dita Von Teese, Rihanna, French footballer Thierry Henry, Audrey Hepburn’s role in

Breakfast at Tiffany’s

, Marlon Brando’s lines from

On the Waterfront

and David Bowie, they knew there was one edit house that could bring the disparate elements together better than anyone: jumP LA.

Editor Nick Lofting eagerly took on the task of creating

Va Va Voom

, cutting the famous movie and video clips into a modern-art montage featuring prostrate spectators watching a giant film mounted on the ceiling, a tattoo artist diligently etching a new masterpiece, and Henry peering through a hole sliced into the side of an enormous cube, inside of which Von Teese is slowly peeling away her clothes. A Renault appears at the end of the spot, hanging nose down from the ceiling.

“Nick has a truly unique visual style,” remarked DarkFibre Director Marc Hawker. “He is always our first port of call– a jazz poet, who without fail, cuts us something surprising. At DarkFibre, we shoot like our lives depend on it; Nick cuts that way as well.”

With this, the sixth collaboration between Nick Lofting and DarkFibre (Marc Hawker and Ishbel Whitaker), they have once again created a unique visual message that cuts through the clutter. “Automotive advertising is the probably the most difficult category to be original in,” noted Damon Webster, EP of jumP LA. “Nick’s solid relationship with the brilliant Stink directors introduces a level of trust that allows for some truly visionary work;

Va Va Voom

is a perfect example of how well their partnership works.”

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Credits

Client: Renault

Spot Title:

Va Va Voom

Air Date: February 2011

Agency: Publicis/London

ECD(s): Tom Ewart, Adam Kean

AD: Poppy Willcox

Copy: Lauren Bensted

EP: Colin Hickson

Producer: Joe Bagnall

Prod Co: Stink

Director: DarkFibre

DP: Stuart Graham

Producer: Tim Kerrison

EP: Louise Gagen

Editorial Co: jumP LA

Editor: Nick Lofting

Managing Director: Dee Tagert

EP: Damon Webster

Post/Effects Co: Absolute Post

Lead VFX/Inferno Artist: Phil Oldham and Jonathan Box

Combustion: Zee Stitchkov

Producer: Lisa Vaughan

Telecine Co: The Mill

Colorist: Adam Scott

Sound Design Co/Music Co: Grand Central

Sound Designer: Munzie Thind

Producer: Oscar Kugblenu

Shoot Location: London

About jumP

Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Terence Ziegler, Richard Mettler, Bob Mori, Jack Douglas, Nick Lofting, David Trachtenberg, Mark Imgrund, EPs Damon Webster and Jason Way, and Partner/Managing Director Dee Tagert.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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