jumP and Manic Get Lost With 10 Cane Premium Rum

Publish date:
Image placeholder title

The Brief:

Luis Moreno of NY-based edit company jumP cuts a 21-spot campaign for 10 Cane Rum (


) via Mother New York featuring VFX and post production courtesy of Manic titled 10 Cane Super Premium Films. All of the spots open with the esteemed 10 Cane Premium Rum brand's anthem playing, as a scantily-clad seductress, adorned with a bikini and French military attire, holds the 10 Cane flag up to the cascading light of the Caribbean sun. In one spot,

Big World

, we move to a man nestled on a couch in a boat, sipping his elixir while casually fiddling with a globe. The VO, 'seemingly' in French with English subtitles, informs us, "the world is big" and "Thomas has no idea where he is." It quickly becomes clear that this is no ordinary rum experience.

Image placeholder title

View Media

Visit jumP

Visit Manic

Download PDF

The Creds:

Client: 10 Cane

Spot Title(s):

Big World, Airport, Cocktail Hour, Cool Breeze, Fantasy

Air Date: August 2008

Image placeholder title

Agency: Mother New York

CD(s): Linus Karlsson, Paul Malmstrom

Art Director: Piers North

Copywriter: Brandon Davis

Producer: Michael Aaron Prod Company: Greencard Pictures

Director: Linus Karlsson

DP: Linus Karlsson

Line Producer: Nick Kadner Editorial: jumP

Editor: Luis Moreno

Asst. Editor: David Bryen

Managing Director: Dee Tagert

Producer: Jenna Louie Post/Effects: Manic

VFX Artist: Eddie Reina

Image placeholder title

Telecine: The Mill

Colorist: Damien Van Der Cruyssen

Telecine Producers: Angela Botta & Claudia Guevara Original Music: Jon Rekdal (JRIII)

Production Music: Kondor Music, Extreme Music, Music Orange

Audio Mixer: Stephane Guyot

About jumP:

jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, William Zitser and David Bryen, Partner/Managing Director: Dee Tagert and Executive Producer Elizabeth Krajewski.

About Manic:

New York-based Manic delivers cutting-edge motion graphics, 2D and 3D VFX, design, animation, and high-end finishing services for clients working in commercials, feature films, television, music videos and broadcast. The company's artists and principals have led campaigns for notable brands such as Nike, Virgin Mobile, Acura, Reebok, Verizon, Maybelline, and Apple from major agencies TBWA/Chiat/Day, Merkley+Partners, McCann Erickson, and JWT to name a few.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |




Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.