jumP and Manic Get Lost With 10 Cane Premium Rum

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The Brief:

Luis Moreno of NY-based edit company jumP cuts a 21-spot campaign for 10 Cane Rum (


) via Mother New York featuring VFX and post production courtesy of Manic titled 10 Cane Super Premium Films. All of the spots open with the esteemed 10 Cane Premium Rum brand's anthem playing, as a scantily-clad seductress, adorned with a bikini and French military attire, holds the 10 Cane flag up to the cascading light of the Caribbean sun. In one spot,

Big World

, we move to a man nestled on a couch in a boat, sipping his elixir while casually fiddling with a globe. The VO, 'seemingly' in French with English subtitles, informs us, "the world is big" and "Thomas has no idea where he is." It quickly becomes clear that this is no ordinary rum experience.

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The Creds:

Client: 10 Cane

Spot Title(s):

Big World, Airport, Cocktail Hour, Cool Breeze, Fantasy

Air Date: August 2008

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Agency: Mother New York

CD(s): Linus Karlsson, Paul Malmstrom

Art Director: Piers North

Copywriter: Brandon Davis

Producer: Michael Aaron Prod Company: Greencard Pictures

Director: Linus Karlsson

DP: Linus Karlsson

Line Producer: Nick Kadner Editorial: jumP

Editor: Luis Moreno

Asst. Editor: David Bryen

Managing Director: Dee Tagert

Producer: Jenna Louie Post/Effects: Manic

VFX Artist: Eddie Reina

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Telecine: The Mill

Colorist: Damien Van Der Cruyssen

Telecine Producers: Angela Botta & Claudia Guevara Original Music: Jon Rekdal (JRIII)

Production Music: Kondor Music, Extreme Music, Music Orange

Audio Mixer: Stephane Guyot

About jumP:

jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, William Zitser and David Bryen, Partner/Managing Director: Dee Tagert and Executive Producer Elizabeth Krajewski.

About Manic:

New York-based Manic delivers cutting-edge motion graphics, 2D and 3D VFX, design, animation, and high-end finishing services for clients working in commercials, feature films, television, music videos and broadcast. The company's artists and principals have led campaigns for notable brands such as Nike, Virgin Mobile, Acura, Reebok, Verizon, Maybelline, and Apple from major agencies TBWA/Chiat/Day, Merkley+Partners, McCann Erickson, and JWT to name a few.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |




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