NAB 2011: Booth #SL3327H (Plug-In Pavilion)
For Immediate Release
mocha Pro Enhances Stereo Conversion Workflow, New Version Improves Nuke Roto Support
Guest Presentations: Master Trainer Steve Wright & Hollywood Stereo Conversion Facility ICO VFX will Demonstrate mocha Pro Workflows in Imagineerâ€™s Booth
GUILDFORD, UK (April 4, 2011)
— Imagineer Systems (
) today announced its new product and partnership plans for NAB 2011 convention in Las Vegas, NV next week (April 11 – 14, 2011). In its booth #SL3327H in the Plug-In Pavilion, Imagineer Systems will showcase new versions of mochaâ„¢ and mocha Proâ„¢ and unveil future technology demos of mocha AEâ„¢. mocha Pro is the planar tracking, roto and removal tool that dramatically reduces the manual labor associated with visual effects and stereo conversion projects. The new release also greatly improves roto support for Nuke compositing workflow. A technology demonstration of mocha AE v3 will feature exciting new 3D layer and camera export support for After Effects users.
Imagineer Systems also announced that industry expert guests and partners will be delivering presentations throughout the week to showcase how mocha and mocha Pro are being leveraged by companies to enhance roto, VFX and 2D to 3D conversion workflows. Jeff Kalmus, VFX Supervisor of Hollywood based, ICO VFX, will demonstrate how mocha Pro has enabled his team to efficiently produce the high-quality rotoscoping that is the foundation of their feature film conversion process. The presentation will take place on Tuesday April 12th at 1:30 PM in the Imagineer Systems booth.
Master VFX trainer, Steve Wright, who has trained and consulted with the worldâ€™s largest VFX and stereo conversion facilities, will be delivering two mocha Pro training sessions per day at 10:00 AM and 3:00 PM.
Lightbeam Systems Inc., (
) will be joining Imagineer’s NAB booth to showcase their powerful computing systems optimized for visual effects and 2k/4k compositing, running mocha Pro software. Lightbeam creates targeted solutions that are used heavily by companies such as IMAX, Autodesk, Bad Robot, and Warner Bros. Lightbeam has now added its targeted, focused approach in building workstations for Imagineer’s products.
â€œWeâ€™re coming to NAB 2011 to highlight one of the biggest accomplishments weâ€™ve achieved since we created the planar tracker: mocha Pro,â€? said J-P Smith, CEO of Imagineer Systems. â€œ2011 is quickly emerging as the year of stereo conversion, with mocha Pro increasingly being integrated as a central, driving tool set of these pipelines at some of the biggest, best known conversion houses in the industry such as: Technicolor, Digital Domain and ICO VFX. Our business has achieved record growth in 2011 as a result, and weâ€™re here at NAB 2011 with friends and partners, such as Steve Wright, and ICO VFX, who are here demonstrating the custom stereo conversion pipeline theyâ€™ve created for their clients using mocha Pro.â€?
J-P continued, â€œOur strong partnerships also continue to thrive in 2011. Our relationship with Adobe continues, enabling their millions of CS5 users worldwide with access to mocha AE. Weâ€™ve also worked closely with our friends at The Foundry to ensure seamless integration between mocha Pro, mocha and Nuke. These relationships have yielded tremendous workflow gains for all our customers. Weâ€™re more excited than ever to debut mocha Pro to the NAB 2011 audience and show them first hand all the possibilities this ground-breaking new tool can bring in areas of motion tracking, rotoscoping, visual effects, and stereo conversions.â€?
mocha and mocha Pro have also gained recent notoriety as a result of the significant impact the planar tracker has made in the production of the Oscar-winning sensation, The Black Swan, The Chronicles of Narnia; Voyage of the Dawn Treader, and Harry Potter and the Deathly Hallows Parts 1 and 2.
mocha Pro: Newest Version, More Streamlined
Leveraging more than 8 years of engineering research and development, mocha Pro delivers the Planar Trackerâ„¢ and rotoscoping tools from its award winning mocha, and adds compositing tools for match moving, auto image and wire removal, clean plate generation, lens distortion correction and stabilization, to deliver an all-in-one master VFX tool set. Built on Imagineer Systemsâ€™ award-winning 2.5D planar tracking technology, and integrated with its signature insertion and placement, removal and stabilization tools, mocha Pro offers digital media artists a powerful, intuitive and innovative planar tracking-based solution with a streamlined interface, accelerated workflow and the power to easily manipulate and track shots not possible with traditional solutions.
Pricing and Availability
Imagineer Systems is offering a limited time NAB 2011 show special, with discounted prices available from April 11th through April 22nd, 2011. Show specials include:
Single seat nodelocked or single floating license: $995
3 pack floating license: $2,895
5 pack floating license: $4,795
$100 off single user nodelocked license: $149
Note: No discounts are available on mocha v2.5. Additionally, no discounts are available on upgrade products or on support.
Imagineer Systems has simplified the upgrade path for existing customers and enablesÂ users to upgrade from any existing Imagineer Systems product:
Any Imagineer Systems node-locked product: $895 US
Cross-platform floating license: $1,095 US
For more information, please visit
About Imagineer Systems
Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as Black Swan, Alice in Wonderland, Iron Man 2, Shutter Island, Invictus, G-Force and the Harry Potter series. Imagineerâ€™s desktop product line consists of mocha Proâ„¢ – roto, planar tracking, compositing, and removal utility; mochaâ„¢ – planar tracking and roto utility for all VFX artists; mocha AEâ„¢ – a planar tracking and roto utility designed for After Effects and Final Cut Pro users. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.Â For more information visit