Hurrah! Marketing Adds Newly Launched Broadcast Unit of Renowned Design, Visual Effects and Post Production Company Lair To Its Client Roster

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New York City and Los Angeles, October 28, 2010 -- Hurrah! Marketing, a preeminent representation firm for creative companies, has signed the newly launched Broadcast Unit of renowned design/visual effects/post-production company Lair to its client roster. Carol Eisenrauch, President and Head of Global Business Development for Hurrah! Marketing, made the announcement. Headquartered on Bond Street in New York City, Lair is an integrated live action / post production VFX facility based on experience, collaboration, and versatility. Lair is led by Creative Director/Director Thor Raxlen. The company has just recently announced the signing of Jory Hull, a director/designer/animator, to its newly launched Broadcast Unit. Lair takes a streamlined approach to projects that allows for across-the-board collaboration from conception to delivery. With over 15 years of creative VFX /design and post-production experience, the talent at Lair is handpicked to meet the specific needs of a given project. Lair delivers a product created utilizing the most efficient processes available today. See

In conjunction with Hurrah! Marketing, Thor Raxlen and Lair are now diversifying and expanding their client services into the Broadcast arena, and will be providing promos, main title sequences, and in-show graphics to television series and networks. Hull, a long standing veteran of the motion design industry who began his career as a graphic designer in the print and advertising field before transiting to animation and film, will lead this new initiative. Said Raxlen, “Jory Hull’s talents include a keen ability to mix graphic elements and distinctly human moments for maximum emotional impact. He has led a number of design teams as a creative director and has personally designed and directed countless commercials, music videos, title sequences, and major re-brandings of several TV networks. His client list includes such high profile companies as PBS, AMC, Nike, Target, Coca-Cola, HBO, Sony, McDonald’s, and Showtime, among others.� ABOUT HURRAH! MARKETING: Launched by longtime Promax/BDA executive Carol Eisenrauch, Hurrah! Marketing specializes in the representation of preeminent creative companies. In addition to Ms. Eisenrauch, Hurrah! Marketing’s staff includes Julie Sweetwood, Vice President, Business Development. Hurrah! Marketing’s LA office address is: 1110 S. Robertson Blvd., Suite 5, Los Angeles, CA 90035, the phone is 310.285.0252. The company also has a second office on the East Coast — phone is 410-661-1251. Please see:




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