HP to Showcase Color and Mobility Innovations for Creative Professionals at SIGGRAPH 2008

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PALO ALTO, Calif., Aug. 5, 2008 – HP will unveil unmatched, powerful computing solutions for creative professionals at SIGGRAPH 2008, and provide multiple opportunities to see them at the show.

Demonstrations and talks from HP include:

• HP DreamColor Display technology o Demonstrations of the technology offered at the bottom of every hour. o Customers share their experiences at the top of every hour. o Demos and customer talks held in HP booth #739. • “Revolutionizing Color Management: What You Dream Is What You Get� o Tech Talk presented by HP and DreamWorks Animation on Tuesday, Aug. 12, at 1 p.m. PT in Hall G, Room 2. o How to tap the newest breakthrough in color-critical display technology to get true color fidelity the first time. o Engineers of the new HP DreamColor Display demonstrate this highly affordable display technology that enables a range of more than one billion colors in a 30-bit LCD display with blacker blacks, programmable white point, pre-sets for major industry specifications and customizations for target color gamuts. • FJORG! animation contest o HP Workstations are the power tools used in the annual animation contest where 16 teams compete to create the best 30-second animation. o Takes place around the clock starting at 9 a.m. Monday, ending at 5 p.m. Tuesday. o Awards will be presented Wednesday at 6:30 p.m. PT. • Jon Peddie Research Press Lunch o HP is participating in Jon Peddie Research’s informational lunch for press and analysts. o The panel discussion topic is 2009 directions for ray tracing and rasterization, and the collision of games and simulations. o Lunch takes place Wednesday, Aug. 13, at noon PT at the Palm Restaurant, in the Screening Room. o To attend, contact Jon Peddie at

jon@jonpeddie.com

.

Where

• SIGGRAPH is being held at the Los Angeles Convention Center. • Find HP at booth #739. • Customer talks and technology demos will take place at the HP booth. • HP DreamWorks Tech Talk will be in Hall G, Room 2. • The Jon Peddie Research Press Lunch is at The Palm Restaurant, in the Screening Room.

Media

To schedule a meeting with HP at SIGGRAPH, please contact Kiley Wiedeman at

kiley.wiedeman@ar-edelman.com

or 719.660.1445.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at

http://www.hp.com/

.

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