Hawthorne Direct Promotes John Pucci to Chief Marketing & Creative Officer

Pucci remains based in the company’s Los Angeles office.
Publish date:

Los Angeles, Calif., October 20, 2014 - Hawthorne Direct, a full-service brand response advertising agency, has promoted John Pucci to the position of Chief Marketing & Creative Officer. Pucci remains based in the company's Los Angeles office. Jessica Hawthorne-Castro, CEO, Hawthorne Direct, made the announcement. 

In his new post, Pucci, who had been Chief Creative Officer since 2013, will now oversee all of Hawthorne Direct's marketing, publicity and promotional activities in efforts to further expand the agency's presence with brand marketers. These new duties are in addition to his on-going responsibilities for creative, digital, and production for the campaigns Hawthorne produces on behalf of its diverse range of clients across TV, print, radio and digital platforms.

"We are pleased to recognize the contributions of John Pucci to our agency by announcing his promotion to Chief Marketing & Creative Officer," Hawthorne-Castro said. "He has become an invaluable asset to our company during the past three years." 


John Pucci was named Chief Creative Officer for Hawthorne Direct in late 2013. Earlier, he had been Senior Vice President/Executive Creative Director with Hawthorne Direct since June 2011. Pucci is an award-winning Creative Director with a wealth of talent and experience working on major brands from both agency and client side perspectives. Pucci currently is involved in crafting multi-media advertising campaigns on behalf of such clients as Brother, 3M, Hamilton Beach, Gerber, Transamerica, and many others.

Previously, Pucci led a team of writers, art directors, and motion graphics artists in the creation of Direct Response Television long form and short form content at Euro RSCG Edge. There, his clients included The Humane Society, LifeLock, Quicken Loans and ProFlowers.

As a former Executive Creative Director for both RAPP and Publicis, Pucci led strategy, creative conception and execution for AAA, Bank of America, DirecTV, Neutrogena, Toyota and Nestlé, among many other clients. Pucci honed his agency skills at DDB, TracyLocke, and Saatchi & Saatchi, while building his in-house experience with brands such as E! Television Networks, Mattel, and Disney. 


With the tagline "The Art of Brand The Science of Response(r)," Hawthorne Direct is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency's proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients. 

Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L'Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com  and http://www.linkedin.com/company/hawthorne-direct?trk=top_nav_home

                                                                                                                                           # # #  



Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.