Futuristic Films Teams Up With NFL Superstar Steven Jackson To Share “What He Believes In” For Rawlings

Publish date:
Social count:

Sports equipment manufacturing company Rawlings asks NFL Superstar Steven Jackson to share what makes him who he is in a new spot created by Futuristic Films. Directed by Bill Timmer, the black-and-white commercial shares the passion the St. Louis Rams running back has for the things he loves. From the dreadlocks that give him unity to the helmet that allows him to engage in contact, Jackson only wears what he believes in… and that’s Rawlings. To view the spot, please visit:


With editing done by Frank Pickell and postproduction by Futuristic Films, this cinematic spot brings to life the backbone of Jackson’s strength by showcasing the things he can rely on. Other recent projects for Futuristic Films include innovative digital advertising projects for international retail brands 77kids from American Eagle Outfitters and Forever21, as well as a multi-platform campaign for skate brand Osiris. Credits: Client: Rawlings Title: “What I Believe In” Production Company: Futuristic Films Director/DP: Bill Timmer Executive Producer: Brendan Kiernan Production Manager: Karin Erickson Production Coordinator: Monique Figueira Writer: Ellie Anderson Editorial Company: Futuristic Films Editor: Frank Pickell Postproduction Company: Futuristic Films End Tag Graphics: Friends of Mine Music/Sound Design/Audio Post: Dynamite Laser Beam

About Futuristic Films:

Futuristic Films creates motion pictures for brands, advertising, and entertainment. We tell compelling stories of all shapes and sizes, viewed on televisions, in theaters, and on computers and mobile devices. The Futuristic team believes that the evolving nature of media consumption demands an equally evolving approach to film and video production. The company was founded on the principle of bringing together the high production value and intense creativity of commercial production with the storytelling craft and substance of documentary and feature film. Futuristic Films is committed to sustainable business practices, including striving to become a fully carbon-neutral enterprise. Futuristic has offices in Denver, Colorado, and in Venice, California – both centrally located for filmmaking on planet Earth.



Square Box Systems at the 2018 NAB Show

Square Box Systems' flagship media asset management (MAM) system, CatDV, accelerates collaborative media asset management operations and empowers small-, medium-, and large-scale enterprises to repurpose and monetize millions of assets with ease and efficiency. At the 2018 NAB Show in booth SL5421, Square Box Systems will showcase its latest innovations for CatDV, focused on five key areas: AI, customization and extensibility, expanded support for creative workflows, support for large, cloud and hybrid deployments, and new capabilities for managing sports assets.


Vitec Group Expands Dave Dougall to Vice President of Sales for EMEA and Asia-Pacific

Vitec Group today announced that the company has expanded the role of Dave Dougall. In addition to his current role as vice president of sales over the Europe, Middle East, and Africa (EMEA) region, Vitec Group has added the Asia-Pacific region to Dougall's responsibilities. Serving as vice president of sales for EMEA and Asia-Pacific, Dougall will leverage his skills as a reputable, dynamic, results-oriented leader to develop new solutions that increase sales, improve profits, extend market penetration, and drive financial outcomes throughout those regions.