Wayne, N.J. –
, Optical Devices Division is introducing two new high-performance FUJINON lenses: the PL 85-300 Cabrio lens (model ZK3.5×85) and the XA99x8.4BESM ultra-wide field production lens. The PL 85-300, a PL Mount
in the Premier PL digital cinematography family, capitalizes on the popularity and success of its predecessor, the PL19-90mm Cabrio (Model ZK4.7×19). The new XA99x8.4 is a box style
, ideal for producing live sports and entertainment events.
PL 85-300 Cabrio
While the PL 85-300 is similar in size and weight as the PL 19-90, its longer lens makes it ideal for shooting documentaries, nature and wildlife, and car commercials, among other demanding production scenarios. The PL 85-300 offers a focal length of 85-220mm at T2.9 and 300mm at T4.0, with 200-degree focus rotation.
Designed using the latest optical simulation technology, the PL 85-300 Cabrio not only offers exceptional optical performance in the center of the image but in the corners of the frame as well. Like the highly acclaimed PL 19-90 Cabrio, the PL 85-300 is equipped with the same indispensable features including flange focal distance adjustment, a MOD of 1.2m, a macro function for objects as close as 97mm (3.8-inches), and covers a 31.5mm diagonal sensor size The digital servo’s 16-bit encoding assures operators that all lens data output—such as the position of the zoom, iris, and focus—is extremely accurate and the lens supports Lens Data System (LDS) and /i metadata formats. Like the PL 19-90 Cabrio, the new PL 85-300 features an exclusive detachable servo drive unit, making it suitable for use as a standard PL lens or as an ENG-style lens. And the PL 85-300 can be controlled using cinema industry standard wireless controllers as well as existing FUJINON wired and wireless units. The other Premier PL Mount Series lenses are available in 14.5-45mm T2.0, 18-85mm T2.0, 24-180mm T2.6, and 75-400 mm T2.8-T3.8 ranges. “We designed the new PL 85-300, and the entire Premier PL zoom lens family, to give professional cinematographers and videographers the utmost in features and versatility. We believe that a wide array of choices help them match the right lens with the unique demands of their high-end productions,” said Thom Calabro, director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “Versatility means that videographers accustomed to shooting ENG-style will be right
at home with a servo attached to the lens, while cinematographers who shoot projects like feature films and commercials can opt to shoot without it,” Calabro explained. “Cinematographers will also like that this lens accepts industry standard cine motors and matte boxes.”
XA99x8.4 Ultra-Wide Lens
The new XA99x8.4 ultra-wide
offers a zoom range of 99x, a focal length of 8.4 to 832mm, and MOD of 2.9m. The XA99x is f1.7 to 341mm and f4.2 at 832mm. Like other lenses in this product line, including the XA77x9.5, XA88x8.8, XA88x12.5 and the XA101x8.9, the XA99x8.4 offers FUJINON’s DIGI POWER digital controls (featuring F number limit), Quick Zoom, two-shot presets, a 2X extender, and other precision digital functions increasing production flexibility. “The XA99x Ultra Wide is outstanding in its class because it combines high-performance imaging, a long zoom reach, and an ultra-wide angle,” said Calabro. “Since it’s extremely rugged, versatile, and reliable, this telephoto zoom lens is ideal for even the most demanding live sports production.” The XA99x8.4 features a newly developed patented image stabilization technology for rock-steady performance, which is especially critical for long-distance HD shots. High-resolution 16-bit encoders are standard, making it suitable to virtual, robotic, and digital signage, among other applications. FUJINON’s exclusive GO-Technology improves image resolution and chromatic aberrations at all focal lengths. This 2/3-inch telephoto field lens employs the latest High Transmittance Electron Beam Coating (HT-EBC) resulting in richer colors and greatly improved blue response and transmittance. HT-EBC coupled with FUJINON’s exclusive Aspheric Technology reduce ghost and flare and increase light transmission. A proprietary anti-fogging design minimizes lens fogging and reduces downtime due to moisture—a critical concern when shooting in all types of weather conditions.
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit
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. FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit
. * At an exchange rate of 79 yen to the dollar. All product and company names herein may be trademarks of their registered owners. FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: