Electrosonic Provides AV Support for the “Beyond Rubik’s Cube” Traveling Exhibition Celebrating the 40th Anniversary of the Colorful Puzzle

The colorful Rubik’s Cube made its debut 40 years ago and continues to delight and intrigue puzzlers today. A new twist on the puzzle, “Beyond Rubik’s Cube,” opened at Liberty Science Center in Jersey City, New Jersey, with audio-visual design, integration and installation by Electrosonic.
Author:
Publish date:

The colorful Rubik’s Cube made its debut 40 years ago and continues to delight and intrigue puzzlers today. A new twist on the puzzle, “Beyond Rubik’s Cube,” opened at Liberty Science Center in Jersey City, New Jersey, with audio-visual design, integration and installation by Electrosonic.

Electrosonic was hired by exhibit fabricator Maltbie, a kubik Company, to take on the project designed by the Science Center’s Experience Services. The 7,000 square-foot exhibit, with 24 areas featuring AV support by Electrosonic, is intended to travel; after 11 months at Liberty Science Center, it will start a seven-year international road trip.

The exhibit features three exploration zones with the themes of Invent, Play and Inspire. They offer tantalizing puzzles, robotic manipulations, music, art and original artifacts, which become creative platforms for the exploration of Professor Ern? Rubik’s cube and the culture it has inspired.

Electrosonic account executive Bryan Abelowitz, who partnered with project manager Thursby Pierce on the job, says “Beyond Rubik’s Cube” posed a number of challenges. “There was a short turnaround time of five months from concept to completion,” he notes. “We coordinated with a number of media producers to create an exhibition that entertains Science Center visitors and can easily travel to new venues worldwide. 

“Everything is dual voltage and interconnected via wireless and wired networks. We worked closely with the Science Center on a pretty unique system that enables them to act as host, remotely monitoring the exhibit and updating content when it travels. Twenty Samsung tablets run interactive apps as exhibits, and can be remotely configured for different languages.”

The exhibit is very robust in its construction, too, Abelowitz says, “so it can hold up to wear and tear.” Components will be packed in custom cases for travel. 

“Beyond Rubik’s Cube” is dominated by bright colors and strong geometric shapes. “It’s a very vibrant space,” Abelowitz says.

Visitors enter through a passageway where multiple cameras, Microsoft Kinect devices and Panasonic projectors with ultra short-throw lenses generate real time expanding geometric images in response to people walking into the exhibit area. Extron DVI extenders are also utilized in the entry tunnel. 

Professor Rubik is quizzed about his famous puzzle in an interview seen on a 55-inch Samsung portrait monitor; a Solve Bar enables visitors to solve the riddle of the cube on ELO 55-inch LCD touchscreens.

A 55-inch Ideum Pro multitouch table offers visitors the chance to tackle designing their own twisty puzzle; a 100-inch Ideum Pano multitouch table is big enough for eight or ten players to collaborate on making tessellation patterns.

The Cube Culture exhibit is outfitted with Brightsign HD media players and multiple monitors located alongside display cases of vintage cube-related ephemera, displaying videos about the history of the Rubik’s Cube and commercials that helped make it a marketing phenomenon. Brightsign HD media players are used elsewhere in “Beyond Rubik’s Cube” as well.

Bright yellow guest stations in the Cube Symphony exhibit, designed by Unified Field, enable visitors to create their own symphonies as they rotate two cube controllers. JBL speakers are mounted in the structure above the guest stations. 

Another area features a wall mosaic created from hundreds of Rubik’s Cubes. A large panel on the floor adjacent to the mosaic displays a video about the mosaic artist and his work projected by multiple Christie DHD675-E HD DLP projectors.

Electrosonic has created a mobile control room for “Beyond Rubik’s Cube.” The equipment rack on wheels is located in a corner of the exhibit space and can be moved anywhere. The exhibit uses an AMX system controller and tablet control app.

“Beyond Rubik’s Cube” was developed by Liberty Science Center. Richard Lewis Media group provided the linear media pieces, Blue Telescope and Unified Field provided the interactive elements, and Motion Picture Company provided the entry feature.

About Electrosonic

Electrosonic, celebrating its 50th anniversary, is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, control rooms, and corporate meeting rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Learn more about Electrosonic. Visit http://www.electrosonic.com 

Related

BlackBox-Radian

Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.

Luxul_XMS-1208P

Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.

HoverCam_Pilot3

HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.

Veritone_CollegeFootballPlayoff

College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.