Directorz & PrimalScream Music & Sound/Austin Collaborate On RAM Campaign For Richards/Lerma

Publish date:

Richards/Lerma tapped production company Directorz and PrimalScream Music & Sound as part of the key creative team on the new Hispanic and General Market campaign for RAM. The spots, directed by Jeff Bednarz, feature real RAM owners whose trucks are integral to their lives. The success stories are supported by the campaign’s music, creative directed by PrimalScream Music & Sound’s Nicole Dionne.

For PrimalScream Music, which just launched in Austin, the project provided the opportunity to draw upon impressive talent from the region including musicians Alex Marrero, Michael Ramos and Jake Owen who were recorded for original scores by Primal Scream composers Stuart Brawley and Billy West. These signature music tracks were styled as a pitch perfect match to the real people vignettes directed by Jeff Bednarz. Bednarz’ ability to connect with people, allowing them to tell their stories in an open and honest way, shines in this campaign.

"If something such as a human whisperer existed, Jeff would be it! I'm always amazed to watch people just open their hearts and souls when they talk to him,” says agency EP Gabriel Silva. “When you combine magic with a great eye for details and big devotion to the project, you just need to grab a seat, relax, and enjoy the ride...You know you'll get an amazing spot.”

Commenting on PrimalScream Music & Sound’s contribution to the campaign, Silva continues: "There's no real secret for success. If you let your passion to drive your creativity, you'll always end up with amazing results. The passion Nicole and PrimalScream team poured into this job was off the charts."

To view the campaign:

Credits: Client: RAM Advertising Agency: Richards/Lerma Chief Creative Officer: Stan Richards Creative Director: Alex Campo Art Director: Christian Sendra Copywriter: Alex Campo Executive Producer: Gabriel Silva Agency Producer: Gabriel Silva Director of Broadcast: Greg Gibson

Production Company: Directorz Director: Jeff Bednarz Director of Photography: Mark Thomas Executive Producer: John Gilliland

Music Company: Primal Scream Music Creative Director: Nicole Dionne

Postproduction Company: 3008 Editorial Sound Design: Matt Cimino @ 3008 Editorial Visual Effects: Mark Sullivan @ 3008 Editorial

Telecine: Ntropic Colorist: Marshall Plante


Soft Darts Professional Tour Japan Uses Blackmagic Design Products for Tour’s Live Production

Soft Darts Professional Tour Japan Uses Blackmagic Design Products for Tour’s Live Production

Blackmagic Design announced today its products were used for the live production of SOFT DARTS PROFESSIONAL TOUR JAPAN, including ATEM 2 M/E Production Studio 4K, which has become the center of the tour’s live workflow. Production included shooting, recording, streaming to YouTube and video distribution throughout the venue of games performed on the main stage, and was also done using ATEM 1 M/E Advanced Panel, Micro Studio Camera 4K, HyperDeck Studio Mini and Video Assist 4K.


Bannister Lake Releases Chameleon Version 10 Real-Time Data Aggregation and Graphics Management Solution

Chameleon, Bannister Lake's data aggregation and graphics management solution is introducing dramatic new enhancements with a strong focus on election data. Within its election module, Chameleon Version 10 improves how election data is ingested and managed. The new release expands the ability to enter manual election results where data feeds may not be available. This is particularly useful in less populated districts or in jurisdictions where it is not practical to organize a real-time results feed. The new functionality also provides an important failsafe in situations where a data feed may have stopped working.


SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.