Anonymous Content's newest addition, John Osborne directs this unconventional campaign for the subversive cultural phenomenon that surrounds Converse. In these ads we see clips from a dramatic soap opera re-run, a singing superstar peddling a product, and a tearful phone-in pageant winner. The images take a backseat to the scrolling messages that appear across the screen. Non-conformists can take comfort knowing they are not alone as the words educate us about our tendency for mindless television watching, acceptance of marketing ploys, and questioning our commitment for voting in superfluous contests that have no democratic significance to our sheltered lives. The famously recognized shoe never appears in the ads. Instead, the messages that Converse presents becomes the focus that one can align themselves with by donning a pair of chucks.
Spot Titles: Grateful, Marketers, Pageant
Air Date: February 2008 Agency: Anomaly NYC
CD: Mike Byrne
Creative/Partner: Richard Mulder
Copywriter: Lindsey Lanpher
AD: Ian Toombs
Head of Production: Andrew Loevenguth
Acct. Person: Stephen Corlett Prod Company: Acme/Smith in Association
with Anonymous Content
Director: John Osborne
DP: Doug Glover
EP: Cassie Hulen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer(s): Heather Waters, Scott Pourroy
Production Supervisor: Cory Desrosiers Editorial/Post: Consulate
Head of Production: Charlyn Derrick
Editor: Brandon Boudreaux
Smoke Artist: Michael Dwass
Asst Smoke Artist: Andi Prastowo
Producer: Alan Lopez
About John Osborne
John Osborne ambitiously pushes traditional boundaries to keep ahead of the constantly evolving advertising industry. He was been chosen to be part of the Shots Magazine 2007 New Directors DVD. His work has included spots for V2 Vodka's Love and War campaign and extensive work for Converse, including three spots for the company's Disruption campaign. Originally a still photographer, John has been a full-time director since 2006. Osborne holds a B.F.A. in film and a bachelor's in literature, both from Boston College.
About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) | trustcollective.com