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McCartney’s “Live and Let Die� Lends Weight to Powerful Series of Spots London, UK – (September 10, 2008) -- Cut + Run Editor Cyril Metzger recently completed a campaign for UK’s Paralympic athletes. The campaign -- created by Team Saatchi and directed by Luke Scott -- aims to fund the future of sport for the disabled. Lending his voice to this important endeavor is Sir Paul McCartney, who licensed his iconic song “Live and Let Die� to the project. Sir Paul says: "I met leading Paralympic dressage rider Sophie Christiansen and was completely blown away by her skill, dedication and the fact that she had won a gold medal for Britain, so I felt I had to do something. My suggestion was simple. Why not create an ad that would highlight the work of Paralympics GB and call on the British public to donate much needed money?" “I was so emotionally moved by the footage,� comments Editor Cyril Metzger. “It was beautifully directed in terms of content and emotion, all the images were so arresting that the drama wrote itself. It was great to be apart of such an all-encompassing project and to live for a short time with these great heroic people.� The result is a 60 second 'Superhero' inspired commercial designed to raise UK athletes’ profiles and monies for Paralympic fund. Agency: Team Saatchi Creative Team: Adrian Borra / Julian Borra Agency Producer: Laura Mueller Production Co: RSA Director: Luke Scott Producer: Ewen Brown Editorial Company: Cut + Run/London Editor: Cyril Metzger Music: “Live and Let Die� by Sir Paul McCartney



IP Showcase at 2019 NAB Show Highlights Advances in Technology and Deployment of IP for Media

The IP Showcase has become a must-see exhibit for anyone deploying IP technology for real-time broadcast. Once again it is sponsored by major technical and standards organizations within the broadcast industry — Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers® (SMPTE®), and Video Services Forum (VSF).