McCartneyâ€™s â€œLive and Let Dieâ€? Lends Weight to Powerful Series of Spots London, UK â€“ (September 10, 2008) -- Cut + Run Editor Cyril Metzger recently completed a campaign for UKâ€™s Paralympic athletes. The campaign -- created by Team Saatchi and directed by Luke Scott -- aims to fund the future of sport for the disabled. Lending his voice to this important endeavor is Sir Paul McCartney, who licensed his iconic song â€œLive and Let Dieâ€? to the project. Sir Paul says: "I met leading Paralympic dressage rider Sophie Christiansen and was completely blown away by her skill, dedication and the fact that she had won a gold medal for Britain, so I felt I had to do something. My suggestion was simple. Why not create an ad that would highlight the work of Paralympics GB and call on the British public to donate much needed money?" â€œI was so emotionally moved by the footage,â€? comments Editor Cyril Metzger. â€œIt was beautifully directed in terms of content and emotion, all the images were so arresting that the drama wrote itself. It was great to be apart of such an all-encompassing project and to live for a short time with these great heroic people.â€? The result is a 60 second 'Superhero' inspired commercial designed to raise UK athletesâ€™ profiles and monies for Paralympic fund. Agency: Team Saatchi Creative Team: Adrian Borra / Julian Borra Agency Producer: Laura Mueller Production Co: RSA Director: Luke Scott Producer: Ewen Brown Editorial Company: Cut + Run/London Editor: Cyril Metzger Music: â€œLive and Let Dieâ€? by Sir Paul McCartney
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