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McCartney’s “Live and Let Die� Lends Weight to Powerful Series of Spots London, UK – (September 10, 2008) -- Cut + Run Editor Cyril Metzger recently completed a campaign for UK’s Paralympic athletes. The campaign -- created by Team Saatchi and directed by Luke Scott -- aims to fund the future of sport for the disabled. Lending his voice to this important endeavor is Sir Paul McCartney, who licensed his iconic song “Live and Let Die� to the project. Sir Paul says: "I met leading Paralympic dressage rider Sophie Christiansen and was completely blown away by her skill, dedication and the fact that she had won a gold medal for Britain, so I felt I had to do something. My suggestion was simple. Why not create an ad that would highlight the work of Paralympics GB and call on the British public to donate much needed money?" “I was so emotionally moved by the footage,� comments Editor Cyril Metzger. “It was beautifully directed in terms of content and emotion, all the images were so arresting that the drama wrote itself. It was great to be apart of such an all-encompassing project and to live for a short time with these great heroic people.� The result is a 60 second 'Superhero' inspired commercial designed to raise UK athletes’ profiles and monies for Paralympic fund. Agency: Team Saatchi Creative Team: Adrian Borra / Julian Borra Agency Producer: Laura Mueller Production Co: RSA Director: Luke Scott Producer: Ewen Brown Editorial Company: Cut + Run/London Editor: Cyril Metzger Music: “Live and Let Die� by Sir Paul McCartney


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.