CONCRETE PICTURES BREAKS NEW GROUND WITH DISCOVERY MOBILE PROJECT - Creative Planet Network

CONCRETE PICTURES BREAKS NEW GROUND WITH DISCOVERY MOBILE PROJECT

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Recognizing and responding to the needs of an evolving media landscape, Concrete Pictures has extended the efforts of its award winning team to include mobile phone platforms. The creative agency has announced the completion of a branding and graphics package for the recently launched Discovery Mobile, a 24-hour mobile programming network featuring original content from across Discovery Communications‘ family of networks including Discovery Channel, TLC, Animal Planet, Travel Channel and Discovery Health Channel.

“Tackling the design challenges of mobile phones, Concrete delivered a graphics package that is visually engaging, representative of the Discovery brand and well-suited for the small screen,” said Douglas Craig, vice president, new media, Discovery Communications.

Spearheading the Discovery project for Concrete Pictures was Paul Westergard, Creative Director. His creative crew designed a graphics package based entirely on organic boxes, which open, close and shift around the screen to reveal new information. The compact nature of mobile phone screens demanded that the graphics be over-sized with a dark background, so Concrete‘s team incorporated this into the logo animations and menu bumpers created for the project.

“We have enjoyed a long and rewarding working relationship with Discovery Communications,” said Andy Hann, Concrete Pictures‘ Senior Vice President, Creative Services. “This latest project added a new dimension to the whole picture, and we look forward to continuing to expand this area of our business with Discovery and other partners.”

About Concrete Pictures

A creative agency and multi-platform production company, Concrete Pictures creates compelling video, film and interactive television experiences that identify and promote its clients‘ brands, while entertaining and informing viewers. Representing the next generation in creative media companies, Concrete Pictures has expanded across traditional industry boundaries to overcome the challenges facing its clients while identifying and seizing other new opportunities in today‘s rapidly growing home entertainment environment.

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