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Cinedeck LLC Sweeps Coveted ‘NAB Best of Show Awards’ Winning 2010 TV Technology STAR Award and 2010 Vidy Award

World’s First Camera-Mountable, Cinema Quality Recording, Monitoring and Playback Device Captures Attention from Esteemed Industry Judges

NEW YORK, NY (April 19, 2010)

— Cinedeck LLC (

www.cinedeck.com

) today announced it has swept the coveted NAB 2010 Best of Show Awards by winning both the “2010 TV Technology STAR Award� and the “2010 Vidy Award� for it’s newly introduced camera-mountable, cinema quality recording, monitoring and playback device. Cinedeck LLC made its industry debut at NAB 2010 last week in Las Vegas.

“We are profoundly humbled by this honor, and the significance of winning both of these awards upon our first appearance at the NAB conference is not lost on us,� said Matthew Bannister, chief executive officer and co-founder of Cinedeck LLC. “Winning the 2010 Vidy and 2010 STAR Awards not only validates the need in the marketplace for Cinedeck, it also re-doubles our resolve to continue innovating solutions that solve real-world issues our customers face in the field. We are extremely grateful for this honor.�

TV Technology STAR Award

Now celebrating its 11th anniversary, TV Technology’s STAR Award is designed to honor and showcase the outstanding technological innovations available to the broadcast industry. A panel of judges consisting of TV Technology editors and columnists reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then submitted their award nominees. TV Technology is the industry’s leading magazine for technology news and reviews and is celebrating its 27th year covering the television industry.

“Every year, the NAB Show serves as the launching pad for thousands of new products and services for audio and video professionals,� said Tom Butts, TV Technology editor. “Our panel of editors walk the show floor in search of the most innovative technologies. The products and services that we select for the STAR Award make the cut—they demonstrate their ability to help advance the acquisition and distribution of entertainment and information across the media spectrum.�

Videography Magazine Vidy Award

The Best of Show Vidy Awards recognize outstanding achievement in the advancement of the art and science of video technology. The Videography Vidy Awards is the longest-running NAB awards program.

NewBay Media’s Broadcast & Video Group of products, which also includes videography.com, DV.com, Digital Video Expo, and the Creative Planet Communities, is uniquely poised to recognize the full spectrum video technology on display at NAB. A select panel of engineers, editors, and production and post professionals joined the magazine staff to judge the Best of Show Vidy Awards for Videography.
 
”Our teams searched the NAB show floor for products that were truly deserving of recognition,” says NewBay Media Broadcast & Video Group Vice President & Group Publisher Eric Trabb. “Recognition with an award at NAB from the Broadcast & Video Group is a strong vote of confidence and admiration from this leading publication.”

Cinedeck: Award-Winning, Extremely Capable Recorders

With these distinguished awards, Cinedeck is heralded as defining an entirely new category of extremely portable, affordable, platform agnostic, cinema-grade recording and monitoring solutions for anyone with an HDMI, HDSDI or LAN camera. Cinedeck offers significant investment protection, enabling many legacy cameras with high quality sensors to bypass their low quality on board tape recorders (DV, HDV, DVCPRO-HD). As a result, Cinedeck effectively extends the life of a wide array of camera equipment for production rental houses, cinematographers, and industrial, military and surveillance users.

Cinedeck offers a number of features that combine in a unique, highly portable footprint that delivers highly-desired capabilities for anyone who has endured production in the field using unwieldy, expensive and unreliable equipment. These features include:

Record: Cinedeck captures edit-ready, platform agnostic, 10-bit 4:2:2 or 12-bit 4:4:4 CineForm digital intermediaries in MOV or AVI format, as well as other industry standard codecs and formats, via HDSDI or HDMI and records to highly-reliable, rugged consumer 2.5� solid state drives for maximum compatibility and reliability.

Monitor: Cinedeck monitors video in real-time, much like a standard on-camera focus monitor and uses the on-screen histogram/waveform for proper exposure. Audio is monitored via on-board headphone jack and recording levels can be viewed on-screen.

Review: Cinedeck plays back shots instantly via on-screen transport controls, or via wireless physical transport controls.

Edit: Cinedeck is the first device of its kind to enable users to edit dailies on-site leveraging NLE and OS of choice on its removable drive. For optimal workflow with NLE, Cinedeck recommends a pointing device and external VGA monitor.

About CineDeck

Created by cinematographers, Cinedeck is redefining mobile, digital cinematography by delivering the industry’s first extremely portable, affordable camera-mountable cinema-grade DDR and editing system. For more information, please visit

www.cinedeck.com

.

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