Cinedeck EXTREME: First Ultra Portable DDR, Monitoring Device to Support All Versions of Apple ProRes

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Media Contact: Kevin M. Bourke, BourkePR 508.259.6018

kbourke@bourkepr.com

Createasphere 2010 Booth #419 FOR IMMEDIATE RELEASE

Cinedeck EXTREME v2.0 Streamlines Final Cut Pro Workflow; First to Enable Direct-to-Edit Efficiency with Support for Apple ProRes 4444 and 422

New York, NY (November 2, 2010)

-- Cinedeck LLC (

www.cinedeck.com

) today announced it will showcase Cinedeck EXTREME v2.0, highlighting full support for Apple ProRes, at Createasphere 2010 in Burbank, CA this week in its booth #419. Cinedeck EXTREME is the first in the industry to deliver support for all versions of Apple ProRes codecs, including the highest quality cinema-grade ProRes 4444, streamlining and greatly simplifying the camera-to-edit workflow for the Final Cut Pro production and post production community. Cinedeck EXTREME v2.0 offers users the highest quality acquisition and mastering format ever available in a portable HD DDR with support for ProRes 4444, ProRes 422 HQ, ProRes 422 (LT), and ProRes 422 (Proxy). Cinedeck EXTREME v2.0 enables any camera with an HDSDI or HDMI output to bypass inferior on-board lossy compression codecs and record to a choice of the most industry-popular lossless compression standards used in production today, including all flavors of Avid DNxHD and CineForm Digital Intermediate. Additional flexibility for uncompressed 444 and uncompressed 422 recording is available via the FullStream Uncompressed™ option. “We are shooting the majority of our material with the ARRI ALEXA Camera in ProRes to the onboard SxS cards, while running a SIMO uncompressed 4:4:4 record to our Cinedeck EXTREME. ProRes support on Cinedeck greatly increases our options when recording from our ARRI ALEXAs or Sony F-35, or even our Canon 5D Mk II's,� added Sam Nicholson, CEO and chairman of Stargate Studios, and industry renowned cinematographer, special effects supervisor and producer. “As an external monitor/recorder combination, Cinedeck EXTREME greatly extends our recording options at a very reasonable price per camera.  You can't beat the price, quality and performance of Cinedeck EXTREME with ProRes support.  It’s such an effective solution, we are adding one to each of our camera packages.�

Cinedeck EXTREME: ‘Industry Firsts’ Embraced By Cinematographers

It has been less than a year since Cinedeck made its debut in the production marketplace, and in that time, it has been embraced by some of the industry’s most renowned and discriminating cinematographers and production professionals. It has also achieved a significant number of ‘industry firsts’ with capabilities unique only to Cinedeck. Cinedeck EXTREME is the first and only DDR in the industry to: Deliver a camera-mountable recording, monitoring and playback device Enable uncompressed 444 HD recording to a RAID SSD Enable uncompressed 422 HD recording to a RAID SSD Support Avid DNxHD recording via software encoding Support Apple ProRes recording via software encoding Feature a choice of all industry post-centric codecs: ProRes/DNxHD/CineForm   The combination of industry-unique features, capabilities, robust format support in such a small, versatile and rugged footprint is influencing the decision-making process for production crews worldwide, enabling them to design camera-to-post workflow solutions that enhance the entire production experience. Cinedeck EXTREME v2.0 is available immediately and is priced at $9,995.00 US. For more information, please visit

www.cinedeck.com

. The FullStream Uncompressedâ„¢ option, which includes a 256GB RAID SSD, is available for $3495 US MSRP.

About Cinedeck LLC

Founded by cinematographers in the heart of New York City, Cinedeck is redefining mobile, digital cinematography by delivering the industry’s first extremely portable, affordable camera-mountable cinema-grade recording and monitoring device, Cinedeck EXTREME.  Cinedeck was recently honored at NAB 2010, winning both the “2010 TV Technology STAR Award� and the “2010 Vidy Award.� For more information, please visit

www.cinedeck.com

.

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