Cinedeck Captures Coveted Broadcast Engineering IBC 2011 Pick Hit Award for Cinedeck RX

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Esteemed Panel of Influencers Praise Cinedeck RX for its Innovative Rack Mountable Multi-Format, Multi-Channel HDSDI Recorder, Monitor and Playback System

New York, NY (September 26, 2011)

-- Cinedeck LLC (

www.cinedeck.com

) announced today it has been honored with a prestigious Broadcast Engineering Pick Hit Award for IBC 2011 for its groundbreaking new rack mountable multi-format, multi-channel HD-SDI recorder, monitor and playback system, Cinedeck RX. The prestigious Pick Hit Awards are the industry’s longest-running product technology awards for broadcast and production. The award winners are selected by a panel of independent judges who tour the convention floor looking for innovative products and technology. The judges then meet to make their selections based on several criteria, including the technical and financial improvements the product can bring to a facility’s operation. Broadcast Engineering’s editors and publishers have no vote in the selection process, ensuring the winners truly represent outstanding achievement in the eyes of a group of people who are representative of those making TV happen. “We are honored and humbled by this award; the team at Cinedeck has been thrilled by the industry response to Cinedeck RX since the launch at IBC 2011. Customers, channel partners, and industry press have all responded with genuine excitement for this new innovation,” said Alan Hoff, CEO of Cinedeck. “Being recognized by industry peers and experts with the Broadcast Engineering Pick Hit is particularly gratifying, and further indication that we have another winner here! In 2010 Cinedeck set out to revolutionize the world of highly mobile digital cinematography with our first category-defining product, Cinedeck EX. In 2011 we’re doing the same thing for mobile broadcasters: delivering a rackmount Cinedeck that enables OB truck operators and production facilities to streamline their production workflow and deliver their content faster and more efficiently than ever before.”

Cinedeck RX Takes Aim at Mobile Broadcasting Challenges

Cinedeck RX extends the innovations of the pioneering Cinedeck EX to the unique, challenging requirements of the mobile broadcaster. Tapping feedback and input from some of the industry’s more respected broadcast engineers, Cinedeck developed a system highly tailored to meet the specialized demands of the mobile broadcaster: Record: Cinedeck RX captures in all leading production formats to cost effective storage media. Cinedeck RX natively supports all Avid DNxHD formats (wrapped as MXF OPAtom or QuickTime), all Apple ProRes formats including 4444, CineForm and uncompressed 444 (10-bit) or 422 (8- or 10-bit). Its unique "double dual-stream" feature provides two stream simultaneous file capture to a pair of disks with backup copies for redundancy. This offers the flexibility to capture two discrete feeds at a time using the same compression format, each writing redundant disk copies simultaneously (a total of 4 resultant files) or capture one feed with two different compression formats, with redundant disk copies of each; for example: 1 Avid DNxHD, 1 Apple ProRes, or 1 Hi-Res and 1 Low-Res. Cinedeck RX is the first product to offer simultaneous native support of both industry standards. Monitor: Cinedeck RX monitors video in realtime with the high-resolution 7" display while using an array of onscreen image analysis tools such as edge focus, clipping, waveform, vectorscope and histogram to seize perfect control of the recorded images. Users can monitor audio via the headphone jack and toggle between audio inputs while simultaneously viewing the on-screen recording level display. An intuitive touchscreen user interface eliminates confusion and training time. Playback: Cinedeck RX enables users to review shots instantly in any order via VTR-style controls on the high quality screen or realtime on an external HD-SDI or HDMI monitor. Designed specifically for the outdoor and mobile broadcaster, Cinedeck RX delivers a breadth of advantages in challenging environments, including: Versatility: Cinedeck RX is a network accessible recording deck and preview/playback monitor in a compact 4RU half-rack package. Cinedeck RX supports realtime up/down/cross conversion to enable a painless transition to new production formats. It also captures stereoscopic 3D via HDSDI or HDMI. Mobility: Cinedeck RX is designed for the mobile production environment, where space is at a premium and cooling and power draw are of utmost importance. The rugged milled aluminum case is built for the rigors of the road. “Double dual-stream” mode doubles the productivity in the same half-rack footprint. Massively Compatible and Fast: With Cinedeck RX, footage is immediately ready for editing in Apple Final Cut Pro, Avid Media Composer, Adobe Premiere Pro, Sony Vegas, and GV Edius. Time consuming and costly ingest and transcoding have been eliminated. Connectivity: The choice of video, audio, and IT connections including two 3G HD-SDI inputs and outputs, HDMI input and output and multiple Gigabit Ethernet ports means it works for any production. Control: Cinedeck’s groundbreaking Cinedeck Controller application is the key enabling technology for Cinedeck RX. Based on industry standard protocols, Cinedeck Controller drives up to 24 channels (12 Cinedeck RX systems) from a single interface. File management is possible either by local touchscreen operation or via a remote administrator station. This means that Cinedeck RX systems can be managed from any PC or via a browser with no additional hardware requirements. The ability to remotely record, playback, fast forward and rewind multiple Cinedeck RX units in sync makes the controller application a centralized point of control and management for any facility or OB setting. Security: Redundant file creation on separate discs and redundant hot swappable power supplies protect capture. Investment Protection: Cinedeck RX extends camera life by enabling cameras with high quality sensors to bypass their lesser quality onboard tape or media recorders. Also, its architecture is designed to be able to upgrade to new features or codecs.

Pricing and Availability

The Cinedeck RX will be available in the Fall 2011, with prices starting at $14,995 US. For more information on Cinedeck RX, please visit

www.cinedeck.com

.

About Cinedeck LLC

Founded by cinematographers in the heart of New York City, Cinedeck is redefining mobile, digital cinematography by delivering the industry’s first extremely portable, affordable camera-mountable cinema-grade recording and monitoring device, Cinedeck EX. Cinedeck EX has been honored with the “2010 TV Technology STAR Award”, the “2010 Vidy Award,” and DV Magazine’s “Award of Excellence.” Cinedeck is also addressing the unique challenges of the mobile and outdoor broadcaster with its newest, rack-mounted multi-format recorder, monitor and playback system - Cinedeck RX. Cinedeck RX has been honored with the prestigious IBC “2011 Pick Hit Award at IBC 2011” from Broadcast Engineering magazine. For more information, please visit

www.cinedeck.com

.

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