San Francisco-based advertising agency BuderEngel (BE) has just been awarded the Sunnyvale, CA, Dash Navigation, Inc. account after an extensive review of several other west coast ad firms.
BE is currently developing a 360 degree branding initiative to support the launch for Dash Express, a next generation GPS device. The efforts will include: broadcast TV, online banners (mix of rich and standard), complete website redesign, and other non-traditional marketing.
The campaign will stress the advantages of Dash Express over existing, standalone GPS devices. As the first two-way, internet-connected GPS navigation system, Dash Express delivers more current and accurate destination information, including a wide range of new capabilities that makes typical GPS devices practically obsolete.
On the agency's selection, Dash Navigation, Inc. Senior Vice President of Marketing Robert Acker said, "BuderEngel impressed us with their non-traditional approach to business and marketing solutions. Given the highly competitive category in which we do business, we were looking for a partner who could help us break from convention in launching a category-redefining product."
Wayne Buder, the agency's Managing Director and Co-Founder commented, "We couldn't be more thrilled to be partnering with the team at Dash. What they are bringing to the GPS market is truly revolutionary and so far superior to the products currently available. Beyond that, we have been inspired by how forward thinking this group is in their approach to marketing. This is a partnership that we are very proud of and one that plays to our strengths as an agency."
"The Business of Inspiration" is San Francisco agency BuderEngel's manifesto. The full service advertising, design, digital, creative and media agency, located opposite San Francisco's AT&T Ballpark, specializes in helping organizations coalesce around their brand message through compelling storytelling and innovative forms of media engagement. Their clients include The Walt Disney Company, Levi Strauss and Co., The San Francisco 49ers, Monterey Bay Aquarium and the Picture People portrait photography studios.
Dash Navigation connects people to the information that empowers them in their cars. The company's first product, the Dash Express™, is the first personal navigation system with two-way, Internet connectivity. It's the smartest way to get from A to B-and get information about everything in between. Dash is located in Sunnyvale, Calif. and is funded by Kleiner Perkins Caufield & Byers, Sequoia Capital, Skymoon Ventures, Crescendo Ventures, Artis Capital and ZenShin Capital Partners. For more information, visit Dash Navigation at www.dash.net.
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