Broadcast Pix Reaches New Milestones In Product Shipments Ships 200th HD System And 1000th Overall System To Date To WRAL-TV

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Billerica, Massachusetts (October 14, 2008) Broadcast Pix™ Inc. today announced it has shipped its 200th Slate HD unit and 1000th overall Broadcast Pix SD or HD system to WRAL-TV, a CBS affiliate that broadcasts to the Raleigh-Durham, North Carolina market. The pioneering digital TV broadcaster has purchased two Broadcast Pix Slate™ 5000 HD live production systems for WRAL NewsChannel, a 24-hour channel offering WRAL news, sports and weather. The systems will be installed in new chroma key studios built specifically for pre-production of WRAL NewsChannel HD programming, and will go live in December. WRAL has long been a digital TV innovator, transmitting the first live terrestrial digital signal in July 1996. In 2005, WRAL began transmitting sports, news and other live programming to Sprint wireless customers using the “News Over Wireless� platform developed by station owner Capitol Broadcasting’s CBC New Media Group. The new Slate 5000 HD systems will also be used for pre-production of WRAL News Over Wireless programming. WRAL has been a Broadcast Pix customer for three years, using its Slate SD platform for WRAL NewsChannel standard definition programming. According to Pete Sockett, Chief Engineer for WRAL-TV, cost-savings and single-operator approach of Broadcast Pix drove the decision to purchase Slate 5000 HD systems for his new studios. “This all comes down to being a one-man band,� said Sockett. “The integration of a clip store, still store and graphics makes it simple for one person to run the control room. And compared to building legacy HD control rooms, the Slate 5000 HD reduces equipment costs by as much as $100,000 per studio because it integrates so many production elements into a single unit.� According to Sockett, the new chroma key studios will drive WRAL’s focus to produce more local programming without impeding on the production workflow in the main control room. The compact, single-operator platform of the Slate 5000 HD allowed Sockett and his team to build out “mini studios� for talking head interviews, web programming, News Over Wireless updates, and special green-screen projects. The Slate 5000 HD is the centerpiece of the new studios. The Broadcast Pix Slate 5000™ HD is the only live 2 M/E production switcher to include an integrated multi-view monitoring system, clip stores, still stores, character generator and aspect and format conversion. A solo operator can manage complex graphics, animations, clips and effects, as well as control robotic cameras, audio mixers, and video servers. It provides a dramatic improvement over conventional 2 M/E control rooms which typically cost three times as much to buy and three times as much to staff. About Broadcast Pix Broadcast Pix is the leader in live television production systems that are more powerful, easier to use, and far more cost effective than a traditional control room of individual components. Broadcast Pix Slate switchers enable a single operator or small team to create engaging live video. Broadcast Pix is based in Billerica, Massachusetts, with offices throughout North America and Europe. Customers include over 1000 leading broadcast, web-cast, pod-cast, cable, entertainment, mobile, corporate, education, religious and government studios in 50 countries. For more information, go to




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