Publish date:

LAKE SUCCESS, N.Y., Sept. 8, 2011 – Canon U.S.A., Inc., a leader in digital imaging, has selected Jose Alvarado, a well-seasoned professional in international broadcast equipment sales, as its new senior manager for Latin American sales. Alvarado’s experience includes more than 15 years of managing marketing and sales of Sony broadcast and professional A/V products in the Latin American market. Fluent in English and Spanish, he also is highly experienced in working with many public and private sectors in the Latin American market. “We are delighted to have Jose Alvarado join our team,” stated Ken Ito, senior director and general manager, Broadcast and Communications sales and marketing division of Canon U.S.A. “Jose comes to Canon with over 20 years of industry experience including a long tenure with Sony Latin America’s Broadcast & Professional operation. Jose possesses a wealth of experience and knowledge of the latest HD broadcast cameras and systems, as well as an extensive understanding of advanced HD lenses and optics. I think the fact that our new senior manager for Latin American sales understands the worlds of both cameras and lenses is very important for the entire industry, especially given the sophistication of today’s camera-lens systems. In addition, Jose’s senior sales and marketing management experience, as well as his considerable business knowledge and great ‘people skills,’ will be vital attributes that will greatly contribute to the continuing close relationship that Canon enjoys throughout the Americas.” “I have long admired Canon’s advanced products and especially their legendary dedication to product support,” Alvarado added. “During my many years selling high-end broadcast products, I was always aware that customers buying Canon could count on their great service and support. Now I am very excited to join and to be part of the whole Canon sales and support team, and I look forward to assisting in enhancing that program even further.” Alvarado formally joined Canon U.S.A. on August 12. With his numerous long-established relationships with most of the major broadcast organizations within Latin America it is anticipated that he will smoothly assume maintenance of the particularly close bonds that Canon has formed throughout the countries. Well-traveled throughout Latin America, Alvarado’s expertise also includes analyzing emerging markets, defining strategies to address new market opportunities, and establishing appropriate distribution channels to address them – all of which will be invaluable to our continuing strong business growth within these important markets. About Canon U.S.A., Inc. Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at

. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting

. # # # †Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners.



SMPTE's Latest IMF Plugfest Makes Significant Progress Toward Interoperability

SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, today announced that the Interoperable Master Format (IMF) plugfest, held Oct. 18-19 in Hollywood, California, marked another milestone in the development of the IMF family of international standards (SMPTE ST 2067), with more than 48 participants making progress toward interoperability.

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.