Brickyard VFX is Right on ‘Target’ with New Holiday Campaign

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Artist owned-and-operated bi-coastal digital studio

Brickyard VFX

recently completed work on Target’s “All Things Merry� campaign. The campaign was directed by frequent Brickyard collaborators Dayton/Faris of Bob Industries, and features six :30 spots currently airing nationwide: “Mrs. Claus Ain’t Got Nothing On Me,� “You’ll Never Find My Christmas,� “Electronica Santa,� “Power Cord Christmas,� “Tiny Tree� and “Toy Jackpot.� The “All Things Merry� campaign illustrates various characters going about their holiday preparation with ease – decorating for a holiday party, stringing outdoor lights and wrapping children’s presents – to promote Target as a one-stop-shop for the holidays. Brickyard designed and executed pre-visualization, color enhancements and additional finishing work for the campaign. Central to Brickyard’s work on the campaign was digitally replicating a super mom as she seemingly accomplishes ten things at once to prepare for the holidays in “Mrs. Claus Ain’t Got Nothing On Me.� Lead VFX artist Mandy Sorenson explains: “Our team helped map out this particular spot weeks in advance. We worked with Dayton/Faris to create a pre-visualization of the shot which helped us choreograph the multiple moms and determine the framing and camera movements to best tell the story. On set, the pre-visualization was used as a guideline for setting up the motion control, the moms’ actions and the progression of the room’s décor that was a continual build as the spot played.�

In addition, Brickyard composited select shots in “Power Cord Christmas,� a spot featuring a variety of Christmas lights adorning everything from a barn to a basketball hoop, as well as an epic shot of multiple lit Christmas trees along a waterfront. All effects work for the campaign was completed on Autodesk Flame, with pre-visualization on Autodesk Maya.

About Brickyard VFX

With offices in Boston and Santa Monica, Brickyard VFX specializes in the creation of high end Visual Effects, Graphics and CG for Commercials, Film and New Media. Artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard’s creative expertise on set and in the studio has been applied to model, animate, light, texture, track, color correct and render seamless digital effects for Volvo, Budweiser, T-Mobile, NBA, Visa, Sprint and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit

www.brickyardvfx.com

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Project Credits:

Target “All Things Merry� Campaign Spot Titles: Tiny Tree, Toy Jackpot, Mrs. Claus Ain't Got Nothing On Me, Power Cord Christmas, They’ll Never Find My Christmas, Electronica Santa Visual Effects: Brickyard VFX Lead VFX Artist: Mandy Sorenson VFX Artists: Patrick Poulatian, Chris Sonia Shoot Supervision: Mandy Sorenson Executive Producer: Jeff Blodgett VFX Producer/Head of Production: Diana Young Finishing: A52 Agency: Wieden + Kennedy Creative Director: Rob Thompson & Don Shelford Agency Producer: Kevin Diller Copywriter: Dan Kroeger Production Company: Bob Industries Director: Jonathan Dayton / Valerie Faris Director of Photography: Christophe Lanzenberg Production Design/Art Direction: Victoria Morris Executive Producer: T.K. Knowles, Chuck Ryant, John O’Grady Producer: Bart Lipton Editor: Tommy Harden Telecine: Co3 Colorist: Stefan Sonnenfeld

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