Publish date:

Boston, MA (October 12, 2006) -- Artist-owned-and-operated visual effects studio Brickyard VFX has wrapped a :30 spot for Timberland via Arnold Worldwide, Boston. The spot, beautifully shot and directed by The Cronenweths on a sunny day was turned into a stormy afternoon with the help of Brickyard‘s talented effects and CGI teams. Broadcast and cinema versions of the spot break nationally on October 24th.

The spot opens on a wide cinematic view of a lone man walking across the top of hill into the face of a rapidly advancing thunderstorm. As the storm and man meet, both stop their advance as if in a standoff. He reaches out his hand to touch the raindrops then zips up his Timberland coat, looks down at his Timberland boots and pulls on his hood. Then with a subtle smirk, he resumes his walk into the storm with a confident stride.

“This spot was a real leap of faith--shooting on a bright sunny day when we knew that the final spot would have to appear as if it were shot in a heavy rainstorm. Having Geoff on set was totally reassuring, I trust him wholeheartedly,” said Colin Jeffery, Creative Director and Art Director, Arnold Worldwide. “Working with Brickyard is always a great collaboration, we have worked with them on many occasions, they are as passionate about the creative as we are, and always add their magic touch.”

Knowing that the rain would be added later in post, a rain rig on set was used to capture plates that could be used both for reference and composites. However the opening and closing shots were so wide that all of the rainfall had to be created in CG. Geoff McAuliffe was on set as visual effects supervisor and worked with Brickyard VFX CGI team Robin Hobart and Yafei Wu to design the computer generated rain and mist. They worked together with the client and editor Andre Betz of Bug Editorial to time and art direct the movement of the rain and define how far it would come down the hill in the foreground as the storm advances forward.

“This spot was a lot of fun to work on because it posed the challenge of creating something out of nothing and maintaining a consistent believable look across several very wide shots,” explained McAuliffe, “The Cronenweths always shoot great looking footage and it was a lot of fun to work with them again.”

Additional effects included adding soft movement to the tree that appears in frame to be affected by the downpour, adding interactive raindrops into the close-up shots of the hand and boot and compositing in rain clouds, sourced via stock footage provider Prairie Pictures in Texas. The client and Arnold were so pleased with the spot that Brickyard is also working extended effects for a soon-to-be-released :60 second version of the clip.





Arnold Worldwide - Boston

Chief Creative Officer:

Pete Favat


Chris Carl

CD/Art Director:

Colin Jeffery

John Kieselhorst

Agency Producer:

Carron Pedonti

Production Company:

Untitled - Santa Monica


Tim Cronenweth

Jeff Cronenweth

Director of Photography:

Jeff Cronenweth

Executive Producer:

Jim Evans

Line Producer:

Ken Rosen

Editorial Company:

Bug Editorial


Andre Betz


Brickyard VFX - Boston/Santa Monica

VFX Artist:

Geoff McAuliffe

VFX Producer:

Kirsten Andersen

Sound Design:

740 Sound Design - Santa Monica

Sound Designer:

Mike Secher

Recording Studio:

Soundtrack Recording- Boston

Recording Engineer:

Mike Secher

Editorial Producer:

Jane Weintrub

About Brickyard VFX

Located in Boston and Santa Monica, Brickyard VFX is an independent visual effects boutique specializing in top quality visual effects from 3D characters through to compositing. Completely artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard‘s problem-solving expertise on set and in the studio has been applied to model, animate, light, texture, track, rotoscope, color correct and render seamless digital effects for XM Radio, Citibank, Volkswagen, Target, Tyson Foods and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit


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Media Contact:

Karen Raz, Raz Public Relations

(310) 450-1482


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