Sacramento, CA — (February 2, 2009) â€“ The ad agency creatives at MeringCarson turned to long-time collaborators Bongo Post & Music (also based in Northern California) for a compelling, new NFL spot for Super Bowl XLIII. The 30-second commercial, which follows a year in the life of an NFL player, includes original music and sound design by Bongo. The spot was showcased at the stadium during the game; and broadcast on NFL.com, NFLMobile, NFL Network; and is slated to air nationally during the Pro Bowl game in Hawaii, a week following Super Bowl XLIII.
To view the new spot and images, go to:
Bongo also edited a U2 track for a second version of the same spot, which aired during the NBC broadcast of the Super Bowl. The track was edited by the team at Bongo for the agency and NFL client (although the band had all final editorial decisions).
According to Bongo Creative Director/CEO Bob L. Smith, the necessity for two versions of the spot came from the fact that U2 put certain parameters on the agency for the use of their track. â€œThey only wanted the track to be used during the NBC broadcast of the game,â€? explains Smith. â€œSo this opened up an exciting opportunity for Bongo, since the commercial was slated to be seen via these other distribution channels, as well as at the stadium.â€?
For Smith, this project and collaboration was inspiring from start to finish. â€œBecause of our long-term relationship with the agency, we were able to show them a series of options which helped them arrive at their final choices,â€? he notes. â€œIt was an extremely collaborative process with each team member involved. No one was categorized to only their area of expertise. If we saw something visually and made note of it, that was taken into consideration. The same held true for the music and sound design. It was a very open, collaborative process, and will be a truly memorable project for all of us here at Bongo.â€?
The :30 spot was created by the team at Motion Theory, in Venice, CA, with music and sound design by Bongo, and a final mix taking place at Lime in Santa Monica.
For this high-profile Super Bowl project, Bongo was up against the top music houses in LA — a testament to the studioâ€™s talent, and Smithâ€™s relationships with musicians and composers across the country, he says. â€œThis was very rewarding for us,â€? Smith concludes. â€œWe didnâ€™t know until the last minute whether our track of music would be selected to accompany our sound design. So when we got word, that made us feel incredibly proud.â€?
Spot Title: â€œRunâ€?
Airdate: Feb. 1, 2009
Advertising Agency/Consultant: MeringCarson/Sacramento, CA
Creative Directors: Dave Mering, Greg Carson
Agency Producer: Liz Ross
Art Directors: Lucho Ortega, Dennis Millette
Copywriters: Scott Conway, Jeffrey Butterworth
Production Company: Motion Theory/Venice, CA
Director: Mathew Cullen
DP: Claudio Miranda
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
VFX/Postproduction Company: Motion Theory
Sr. Art Director: Kaan Atilla
VFX Supervisor: Bryan Godwin
Comp Lead: Danny Yoon
Post-Producer: Matt Winkel
Lighting Lead: Charles Paek
CG Lead: Danny Zobrist
Designers: Heidi Berg,Â Jenny Ko,Â Angela Zhu
2D Animation: Joseph Chan, Evan Parsons, TJ Sochor
3D Artists: Ben Grangereau, Michael Clarke, Jericho Green
Lighter: Matt Bell
Modeler: Troy Barsness
Compositors: Deke Kincaid, TJ Sochor
Previsualization: Patrick Rodriguez
Rotoscope Artist: Amy Paskow, Eric Almeras, Mike Boden, Megan Gaffney, Kanae Morton, Eva Snyder
Matte Painters: Ram Bhat, Pete Pace
Flame Artists: Matt Motal (1.1 VFX), Danny Yoon (1.1.VFX), Carlos Morales, Rob Winfield
Post Production Manager: Sheri Patterson
Post Production Assistant: Rebecca Lindberg
Editorial Company: String
Editor: Doron Dor
Assistant Editor: Greg Kim
Editorial Coordinator: Peter Nelson
Finishing: Danny Yoon (1.1.VFX)
Music Production Company: Bongo Post & Music/Sacramento, CA
Executive Producer: Bob Smith
Music Post Producer: Debbie McMahon
Sound Design Company: Bongo Post & Music/Sacramento, CA
Sound Designers: Bob Smith, Ryan Sibitz
Audio Post Company: Lime Studios/Santa Monica, CA
Mixer: Dave Wagg
Assistant Mixer: Joel Waters
Executive Producer: Jessica Lock
About Bongo Post & Music:
Bongo is a new culture creative house whose firm commitment is to collaborate, influence and communicate new strategies of creative solutions for the advertising, marketing and new media industries. Its sole purpose is to provide ongoing influence in the strategic branding campaigns of its clients and to provide an atmosphere of influence in the creative process. The Directors, Editorâ€™s, Animation Artists, Composers and Sound Designers at Bongo come from varied fields of expertise in the U.S. though they all have a strong intuition toward the advertising mediums. Bongo Post & Music has done exclusive work for Johnson and Johnson, NFL, Food Network, California Tourism, Sutter Health, NBC Olympics, Chicago Mercantile, Showtime, CalTrans and Intel, to name a few.
# # #