New York, NY â€“ (June 4, 2008) -- Branding and design agency
is excited to announce its recent collaboration with JetBlue Airways on a new in-flight identity package for the low-fare carrierâ€™s new premium movie channels. The project, â€œJetBlue Features,â€? involved naming, identity design and customizable, animated in-flight presentation packages by Bombastic to showcase JetBlueâ€™s new first-run, pay-per-view movie offerings from six major Hollywood studios. To view:
â€œWe were inspired by JetBlueâ€™s brand strength and idea of â€˜we donâ€™t fly, we jet,â€™ which evokes a sense of entertainment and joy of travel,â€? says Bombasticâ€™s Creative Director Jamie Slomski. â€œOur goal was to create an enduring aesthetic that would resonate as contemporary and timeless and be inviting to viewers for years to come.â€?
â€œWe were really impressed with Bombasticâ€™s previous work, and they instantly expressed a strong, clear understanding of JetBlueâ€™s culture and values,â€? said T.J. McCormick, General Manager of Creative Services for JetBlue. â€œWe are excited to roll out the new look of JetBlue Features to our customers as they enjoy our new premium movie entertainment.â€? In addition to its collaboration direct with JetBlue, Bombastic also worked with agency JWT to create a Roadblock â€“ the preflight film that informs travelers about the upcoming experience.
About JetBlue Airways New York-based JetBlue Airways has created a new airline category based on value, service and style. Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats. JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft â€œBetaBlue,â€? a first among U.S. domestic airlines. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control. Visit
for details. JetBlue serves 53 cities with 550 daily flights. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit
. About Bombastic: Bombastic is an award-winning, strategic creative company founded by Emmy-nominated designer/creative director Jamie Slomski. From the design and production of national and international on-air network branding initiatives, to TV show packaging and commercial direction and design, Bombastic distinguishes itself with diverse visual style and an efficient production process. The Bombastic team can place clients at ease throughout the lifecycle of any project, all the while working to the ultimate goal of Sublime Design. Clients such as the Nature Conservancy, VH1, Pepsi, Discovery Networks and CBS have experienced the Bombastic touch. To find out more please visit