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Blue Room Scores with a Promotion Package for ESPN’s College Basketball Season

For ESPN’s 2009 College Basketball season New York-based creative services agency Blue Room NYC has created a topical graphics promotion package and toolkit. Produced in HD 720p,

the package

includes opening animation, transitions, various mortises/framing devises, endpage toolkit, player and team match-up toolkit, custom backplates, artwork prepared for ESPN.com and original music, all of which will be used to create :30, :15, :10 and :5 spots to begin airing nationally on all ESPN networks January 7th.

Blue Room NYC developed the graphics package that can be used to promote a diverse range of teams. It will be utilized extensively throughout the season and will serve as an instantly identifiable look exclusive to ESPN’s College Basketball promotion. Blue Room provided the ESPN producers with a complete graphics toolkit, including full resolution QuickTimes, so they can create daily/weekly topical promos, and delivered a mix of After Effects toolkits and kits for Smoke operators.

“We wanted to get away from traditional looking sports packages and utilize the colors and texture of the basketball court. Floorboards and vectorized images of players became motivating design elements for the action, and the action lives on a textured white backdrop layered with key, post, and three point lines,” explained Brian Aumueller, Creative Director of Blue Room. “Also, there is an ever greater demand for kits that give the client the freedom to customize spots, to be able to swap, take apart and reassemble elements to give each individual promo its own punch. The key is to get those elements to flow as if they are one continuous graphic treatment,” continued Aumueller.

The Blue Room creative team for this campaign included CEO/Executive Producer Chris Gargani, Creative Director/Original Music Brian Aumueller, Editorial Director Dave Gargani, Art Directors Paul Waszak and Steven Harper, Animators Steven Harper, Paul Waszak and Chieh Yen, 3D Animator Paul Waszak, Composite Artists/Rotoscope Joonsuck Park and Alejandro Monzõn, Editors Shaun Sindelman and Dave Gargani, and Producer Lauren Muir

Blue Room utilized Adobe After Effects, Illustrator, Photoshop, and Cinema 4D in the execution of this project.

About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients including ABC, Animal Planet, ESPN, Fuse, History, IFC, NFL, Planet Green, RCN and Reebok, among many others.

The strong partnership Blue Room has formed with its diverse client base is largely due to the comprehensive services the company provides. From concept development to final delivery, all of the resources one could need can be found in-house including: animation, visual effects, live
action production, script writing, editorial, and an in-depth understanding of branding strategies.

Blue Room is headquartered at 7 West 18th Street, 3rd floor, New York, NY 10003. For additional information, or to see a reel, contact Chris Gargani at

chris@blueroomnyc.com

or by phone at (212) 243-5141. Visit the Blue Room website at

www.blueroomnyc.com

CREDITS:

Airdate: 1/7/09
National across all ESPN networks
Title: ESPN College Basketball Topical GFX Package Topical Graphics Package
Length: Complete Toolkit produced in HD 720p

Description:
Blue Room NYC developed a graphics package that can be used to promote a diverse range of teams. It will be utilized extensively throughout the season and will serve as an instantly identifiable look exclusive to ESPN’s College Basketball promotion. Blue Room provided the ESPN producers with a GFX toolkit so they can create daily/weekly topical promos in an edit session. They delivered a mix of After Effects toolkits and kits for Smoke operators.

Graphic elements designed/produced:
Opening animation, Transitions, Various Mortises / Framing Devises, Endpage Toolkit, Player & Team Match-up toolkit, Custom Backplates, Artwork prepared for ESPN.com, and Original Music

Production Company: Blue Room NYC
City/State: New York, NY
CEO/Executive Producer: Chris Gargani
Creative Director: Brian Aumueller
Original Music: Brian Aumueller
Editorial Director: David Gargani
Art Directors: Paul Waszak and Steven Harper
Animators: Steven Harper, Paul Waszak and Chieh Yen
3D Animator: Paul Waszak
Composite Artists/Rotoscope: Joonsuck Park and Alexandro Monzon
Editors: Shaun Sindelman and Dave Gargani
Producer: Lauren Muir

Hardware/Software: Blue Room utilized Adobe After Effects, Illustrator, Photoshop, and Cinema 4D in the execution of this project.

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