Blackmagic Design Receives Creative COW Blue Ribbon User’s Choice Award For Best Of Show At NAB

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Blackmagic Design is the proud recipient of Creative COW’s Blue Ribbon Award for Best of Show at the NAB Show 2011. Every year, Creative COW’s editors feel the pulse of the industry by monitoring the feedback from over 1.7 million monthly visitors in the months following NAB.  Creative COW then announces the products and technologies that working professionals have identified as most likely to have the biggest impact on their future. For the second year in a row, Creative COW's membership has named Blackmagic Design as the product manufacturer that impacted the most professionals. Creative COW’s Blue Ribbon User’s Choice Awards are unique in that they are bestowed, not by magazine editors, but by the CreativeCOW.net community as a whole, which includes current and potential customers for these products. Creative COW’s editorial staff tracks discussions in the CreativeCOW.net user forums, blogs and feeds to find the most lauded products from the NAB Show. The editors take into account the insights offered by some of the highest level working professionals who lead both the Creative COW community and the industry as a whole over a period of two months after the NAB show ends before awarding a Blue Ribbon. The waiting period allows for Creative COW to award products that have made true, lasting impressions rather than the quick reactions that are commonplace while on the floor of a large trade show. "No one, and I mean no one, was crazier than Blackmagic Design," writes Creative COW Contributing Editor Bob Zelin. "For the second year in a row, they are singlehandedly shaking up the industry like no one else." He singled out a number of products, including the Decklink Quad, SmartView Duo, H.264 ProRecorder, and DaVinci Resolve Lite, with special recognition for the price/performance breakthrough of Blackmagic Design's new line of ATEM broadcast switchers. “We are so grateful to be honored with Best of Show for the second consecutive year, and the response to the new ATEM Production Switchers has been overwhelming” said Grant Petty, CEO, Blackmagic Design. “The support of the CreativeCOW.net community is amazing, and provides even more motivation for us to continue innovating high quality and high performing products for the industry. It’s incredibly exciting!” About ATEM Production Switchers Empower live creativity with the new ATEM product switchers! For the first time extremely powerful broadcast grade features, incredibly small size and low cost have been designed in a live production switcher! ATEM production switchers include 4 upstream keyers each with independent chroma, shaped and linear keying, 2 downstream keyers, stinger effects, graphic wipes, media players for stills and clips and a built in DVE for amazing DVE transitions or key repositioning. For portable use, the built in Multi View showing all cameras, preview and program can be viewed on a single SDI or HDMI monitor. ATEM also includes loads of HDMI and SDI inputs allowing both professional SDI cameras as well as consumer HDMI cameras and computers to be connected. Only ATEM allows low cost HDMI consumer cameras in a professional switcher so it's easy for customers starting out in live production! ATEM includes a free software control panel and media pool management software for Mac OS X and Windows XP. ATEM is sold independently of the hardware control panel allowing lower initial cost and greater customization. ATEM retails for only US$2,495. Press Photography Product photos of ATEM Production Switcher Models, and all other Blackmagic Design products, are available at

www.blackmagic-design.com/press/images

. About Blackmagic Design Blackmagic Design creates the world’s highest quality video editing products, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards  launched a revolution in quality and affordability, while the company’s DaVinci Emmy™ award winning color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore, and Australia. For more information, please check

www.blackmagic-design.com

About Creative COW CreativeCOW.net is the peer to peer support resource for professionals in film, broadcast and related fields. Founded in 2001, Creative COW has grown to serve over 1.7 million media professionals every month. Creative COW Magazine was founded in 2005, and with over 118,000 readers, is the leading film and broadcast trade publication. In addition to online communities and magazines, Creative COW, LLC includes news and jobs listings, electronic newsletters, and online and DVD training. Creative COW Foundation is a non profit organization providing scholarships in media education, with 100% of raised funds going into programs. For more information about Creative COW, visit

www.creativecow.net

.

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