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Blackmagic Design Announces Lower Prices for Intensity Pro, DeckLink SDI and HDLink Pro New lower prices make Intensity Pro, DeckLink SDI and HDLink Pro more affordable than ever!

NAB 2009, Las Vegas, NV, USA – April 20, 2009 –

Blackmagic Design Inc.

today announced new lower prices for Intensity Pro, DeckLink SDI and HDLink Pro products.

Intensity Pro

is now reduced from $349 to $199, saving customers $150. Intensity Pro is the leading HDMI and high quality analog component and composite capture and playback card for videographers.

DeckLink SDI is now reduced from $395 to $295, saving customers $100. DeckLink SDI includes the highest quality 10 bit SD/HD-SDI capture and playback, while also including features high end customers really need, such as black burst/HD tri-sync reference input, and RS-422 deck control.

HDLink Pro is now reduced from $795 to $495 saving customers $300. The original HDLink model is now discontinued, and HDLink Pro is the replacement for that model and with more features! HDLink Pro supports 3 Gb/s SDI Dual Link, 3D lookup tables, and support for real time monitoring of 2K on a 30 inch LCD display.

DeckLink SDI and HDLink Pro will be on display at NAB 2009 at the Blackmagic Design booth SL10820.

“We think these new low prices will make it even easier for our customers to keep upgrading their studios,� said Grant Petty, CEO, Blackmagic Design. “We always work very hard to keep prices as low as possible and we are always very pleased when we manage to pull off another price reduction!�

Availability
Intensity Pro, DeckLink SDI and HDLink Pro are shipping now from all Blackmagic Design resellers.

Press Photography
Photos of all Blackmagic Design products are available at

www.blackmagic-design.com/press/resources/images

.

About Blackmagic Design Inc.
Blackmagic Design Inc. manufactures the world’s highest quality video editing products, converters and routers for the post-production and television broadcast industries. The Multibridge, DeckLink and Intensity family of products have revolutionized the post production industry and made HDTV and film editing more affordable. Founded by the world’s leading editors and engineers from the post production industry, this knowledge is constantly fed back into our products. Blackmagic Design has operations in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check

www.blackmagic-design.com.

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