Black Iris and Modernista! Take to the Open Road

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The Brief:

Composer Justin Bailey of music collective Black Iris creates the edgy, electro-funk music for the recent Cadillac summer event spot. Via Modernista! and directed by RSAs Joe Carnahan, we are treated to a thrill ride where a female driver compares her perfect shade of lip gloss to her shiny red Cadillac - naming the auto her favorite summer accessory. This juxtaposition brings the spot soundtrack from a deep mellow tone to a hard rock feel. The crescendo gives a sensation of confidence in the driver, which is complemented by the increased speed of the Cadillac. The movement from leisurely to high octane in the audio and visuals gives this spot a high energy, feel good vibe.

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From Black Iris:

"We always love it when a Cadillac spot comes in the door," says Black Iris Composer Cam DiNunzio, "Their creative direction is always so liberating for us as composers." Black Iris' Partner and Lead Composer Justin Bailey was in the mix for Cadillac's summer event campaign that is currently running, and his track

Fire Hydrant Floods

was initially a stumper for him. Bailey noted, "I had reached a point with the track where it had yet to feel special. I think I just wanted to get out of the synth world, because it's not really a native environment for me, but I didn't want to lose that electro quality. So I reached for the guitar and a pitch shifter, and decided to make something a little different. That exercise ended up being the icing on the cake, if the cake happened to be 50% icing."

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Credits:

Client: Cadillac

Spots Title: Fire Hydrant Floods

Air Date: June 2008 Agency: Modernista!

Executive CD(s): Gary Koepke, Lance Jensen

CD(s): Shane Hutton, Will Uronis

Art Director(s): Will Uronis, Joe Paganucci

Copywriter(s): Shane Hutton, Kapil Kachru

Director of Broadcast: Charles Wolford

Senior Producer: Donna Lamar

Asst. Producer: Mary Donington Prod Company: RSA

Director: Joe Carnahan

DP: Paul Cameron

EP: Marjorie Abrahams

Line Producer: Mark Walejko Editorial: The Whitehouse

Editor: David Brixton

Assistant Editor: Joanna Manning

EP: Sue Dawson

Producer: Joni Wright Telecine: The Mill, NY

Colorist: Fergus McCall Post/Effects: rhinofx

VFX CD: Vico Sharabani

Lead Flame Artist: Brad Scott

Flame Artist: Julie Mai

Producer: Linda Gallagher Music: Black Iris

Composer: Justin Bailey

Producer(s): Daron Hollowell, Jonathan Fuller Sound Design: Amber Music

Sound Designer: Andy Brannan

CD/EP: Michelle Curan Audio Post: Sound Lounge

Mixer: Rob DiFondi

About Black Iris:

With studios in NY, LA, and VA, Black Iris is a talented collective of true musicians rooted in the independent music scene, providing original compositions and scores for entertainment, advertising, and media. Because of their deep attachment and connection with the musical underground, the Black Iris label continues to offer fresh and unique sounds that stay ahead of current music trends. Stemming from the music stages of Virginia, the group.s talent now has national reach, working across genres and actively touring the globe. Recently, Black Iris. musicians, songwriters, and composers have lent their musical dexterity, range, and perspective to agencies such as CP+B, Modernista!, The Martin Agency, Element 79, Publicis, Draft FCB, Saatchi & Saatchi, Lowe Worldwide, Hill Holliday, and brands such as Hummer, Gatorade, GMC, CVS, Miller, Quaker, Lowe's, and Macy's.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |

trustcollective.com

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