San Francisco, CA – September 14, 2015 – Creative editorial company Beast recently helped bring Yelp’s first advertising campaign to life. The humorous “We Know Just The Place” campaign launched nationwide on September 8 both on air and online, featuring two :30 and four :15 spots, and starring Ben Sinclair of HBO’s “High Maintenance” as the Yelp spokesman. Beast was tapped by Yelp, ad agency RSL+C, and production company Hungry Man to mine the wealth of scripted and improvised footage for the perfect comedic moments. Led by editor Connor McDonald, Beast’s San Francisco team spent several weeks experimenting with the footage to identify which combinations and cuts would be the funniest and most effective. “Yelp had such a great concept from the get go, and then director Dave Laden drew stellar performances out of everyone, particularly Ben Sinclair,” said McDonald. “There was so much strong footage; everything was usable and it was really fun to pull together the final spots.” Beast San Francisco’s in-house graphics division, Allied Motion Packing, delivered VFX, finishing, and motion graphics for the campaign, including compositing, rig removal, and graphic animation for the end tags. Beast’s sister company, Company 3, provided color for the campaign, led by colorist Tyler Roth at Company 3 Chicago. About Beast Beast, a Deluxe Creative Services company, is a top editorial facility for commercials, music videos and web virals. Beast serves a global clientele and maintains an unparalleled roster of award-winning editors, as well as up-and-coming talent. Since its launch in 2006, Beast has built an impressive and varied body of work for Harpo Films, Nike, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park, the Black Eyed Peas and more. Beast has offices in Santa Monica, New York, Austin, Detroit, Chicago, Atlanta and San Francisco. www.beast.tv About Deluxe Creative Services Deluxe Creative Services is the leading network for media and entertainment services across commercials, television, and feature films. Comprised of Beast, Company 3, EFILM, Encore, Level 3, and Method Studios, Deluxe Creative Services provides everything from production through visual effects, editorial, post and final delivery for leading advertising and entertainment clients. With a global footprint that spans three continents and more than 30 facilities, our world-class creative teams can accommodate any project need, anywhere in the world. # # #
Towers of Power: Litepanels' Gemini Lights Up the Stars of ITV Hit Series 'Dancing on Ice'
Litepanels' Gemini 2x1 Soft LED panel is the behind-the-scenes star of the U.K.'s popular "Dancing on Ice" (DOI) program, currently airing its 11th series on ITV. For the latest series, the show's producers turned to an innovative new lighting strategy — 40 Gemini panels mounted on five towers around the on-set ice rink.