audioEngine Creates Original Score, Mix For Powerful Muscular Dystrophy Association Public Service Campaign

Publish date:

PHOENIX, AZ -- Looking to musically capture a sense of hopefulness that was both cinematic and inspiring, the

Muscular Dystrophy Association (MDA)

and Phoenix-based creative agency

E.B. Lane

teamed with



Jason Camiolo

and Managing Partner/Mixer

Bob Giammarco

to score and mix a new three-spot, 30-second public service campaign for the MDA that will air during the organization’s famous Labor Day Telethon hosted by Jerry Lewis. In addition, Camiolo and Giammarco scored and mixed a behind-the-scenes three-minute ‘Making Of’ feature about the campaign that will air as part of the telethon’s broadcast. “The idea of the campaign is to show viewers the difference they can make in someone’s life,� Camiolo said. “We didn’t want the music to feel sad or downbeat, but rather have a cinematic quality that conveyed a sense of hopefulness.� In the spots, we see vivid images rife with symbolism depicting what it’s like to be afflicted with muscular dystrophy. In one spot a wheelchair bound young man sits at a crosswalk and looks across the street at a sign that reads “Can’t Walk� instead of “Don’t Walk.� Another spot is seen in reverse with a young girl going from riding her bike happily, to walking, to wheelchair bound. A third spot focuses on another wheelchair bound boy. As the camera zooms to the wheel of the wheelchair, it morphs into the wheel of a bike with the same boy riding it smiling from ear-to-ear. In each spot, the music starts off plaintively with just a simple piano melody but soon transitions along with the visuals to a more soaring, orchestrated feel. The narrator tells viewers that through partnerships with the pharmaceutical and bio-tech industries MDA is making ‘’bold inroads and gaining greater understanding of muscular dystrophy.’’ Marking a rare change from the usual advertising production workflow, Camiolo was brought into the project even before the cameras rolled. Working off just the storyboards, Camiolo composed a demo that received such a great response by the creative team that it was used during the actual shoot and in the editing suite. The spot’s visuals were timed to Camiolo’s musical transitions -- something that rarely happens in advertising. Later Camiolo revised his original track replacing some of the sampled instruments with live ones, including a violin, cello, french horn and trumpet, performed by some of Phoenix’s finest musicians including several who are part of the Phoenix Symphony and Phoenix Opera Company, as well as regular audioEngine contributors. Additionally, Camiolo expanded on the musical themes heard in the PSAs for the score to the ‘making of’ segment. “This was one of those rare jobs where everything just clicked,� Giammarco said. ‘’E.B. Lane’s Executive Creative Director Mark Itkowitz was on the same page as us creatively from day one. Our live horn and string sessions went flawlessly and everyone involved loves the final result. On top of that, it's for tremendous cause. Hard to not be happy when it all goes like that.� The TV spots are expected to run nationally on networks including ABC, CBS, CNN and Fox News beginning this month. The campaign, which will also include radio, outdoor and online media placements, is relying predominately on donated media time for distribution.

About audioEngine:

Whether you enjoy the big city excitement of the East coast or prefer the warm and sunny disposition of the Southwest, audioEngine offers only the finest in audio post-production services wherever you are. With studios in New York City and Phoenix, our group combines smart thinking and great talent with deep technical knowledge to form an exceptionally creative product. audioEngine was established in 2002 and has continually achieved creative excellence within the industry. Our company boasts one of the hottest team of mixers, engineers and composers including Jason Camiolo, Bob Giammarco, Tom Goldblatt, Carl Mandelbaum, Hillary Martell, Rex Recker, Joe Vagnoni and Brian Wick. We offer a full service experience including mixing for HDTV and cinema as well as sound design and original music for film, television, radio, web and multimedia. For more information or to see our award winning work please visit



-- Logic Pro -- Pro Tools HD3 rig w/ SSL 6000 Series Plug-Ins -- Mac G5 -- IK Multimedia sample library

Web Resources:

Click here to watch the audioEngine/MDA spots:

Click here for more info about audioEngine:

Click here for more info about EB Lane:

Click here for more info about MDA:

Creative Credits:

Client: MDA Project: ‘’Crossing Light,’’ ‘’Transformation,’’ ‘’Before They Can Run’’ (All three are :30s) Agency: EB Lane, Phoenix, AZ CEO: Beau Lane President: Todd Bresnahan VP/Executive Creative Director: Mark Itkowitz VP/ Creative Director Visual Branding: Peter Schaer Executive Broadcast Producer: Carolyn Peterson Account Supervisor: Eric Friedman Production: True Story Films, Phoenix, AZ Director: Cary Truelick Editorial: Copper Post Digital, Phoenix, AZ Editor: Rob Beadle Music/Audio Post: audioEngine, Phoenix, AZ Composer/Piano: Jason Camiolo Mix: Bob Giammarco Violin: Carrie Caruso Trumpet / Brass Arranger: Joshua Whitehouse French Horn: Shannon Kerrigan Cello: Melanie Yarger


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.