Attention Movie Theatres: Go Green NOW! Special CPUC Funds Available for a Limited Time!

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Los Angeles, CA, April 3, 2008--Movie theatres in southern California have a limited time to take advantage of a unique new program that will cut their energy use and expenses and help them compete with newer greener theatres. Southern California Gas Company and Southern California Edison are now offering air conditioning energy efficiency improvements that include the installation of Demand Based Ventilation (DBV) Control Systems. Theatres who choose to participate in the program will only pay a fraction of the total cost. These DBV systems, which are available on a first come-first served basis, help theatres provide ventilation based on real-time occupancy instead of standard settings that do not currently account for actual demand. New building standards require the installation of demand-based control systems for new theatres but many of the older theatres do not have them. This program will give the older theatres a chance to obtain the same equipment at a significantly reduced cost. "This is the first time we have seen an energy efficiency program designed specifically for movie theatres. In the past, billions of dollars have been spent on energy efficiency programs, but most were not applicable to movie theatres; this one is, " said Taghi Alereza of Matrix Energy Services, Inc. Presently, most theatres regulate their air intake and ventilation with typical HVAC units only equipped with a standard two-position economizer. Under this new energy efficiency program, the existing system is converted to a fully integrated economizer with a Carbon Dioxide sensor. That sensor tells the controls when to increase or decrease outdoor airflow. As a result, the new system could save theatres electricity costs as well as provide gas savings in winter. The program only lasts until funds are exhausted or October 31, 2008, whichever comes first. Alereza hopes theatres will take advantage of the program while they can. "A positive response from theatre owners will motivate the utilities to offer more programs like this in the future," he said. The program is funded by California utility customers, administered by the utilities under the auspices of the California Public Utilities Commission, and being implemented through Matrix ESI. For more information, call 800-556-2123 or visit




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