Anonymous' Garth Davis Spreads the Love for US Cellular

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Garth Davis of Anonymous Content via Publicis & Hal Riney directs this five spot campaign for US Cellular which touches on a wide range of emotions, showcasing how the telcom company affects thousands of lives in a positive way everyday.

Spread the Love

- In this :60, a man receives a welcome phone call walking and talking throughout the city, our hero feels genuine "connection" to those around him.

Free Falling

- showcases the companys lofty training process.


- a subtly-comedic montage illustrating that all answers are attainable.

Drum Roll

- a woman's impatience to receive a phone call is exposed.

Wind Kiss

- When you feel in your heart that they'll call. And they will.

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The Creds:

Client: U.S. Cellular

Spots Title(s): Drum Roll (:30), Spread the Love (:60), Wind Kiss (:30), Shrug (:30), Free Falling (:30)

Air Date: July 08

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Agency: Publicis & Hal Riney

ECD: Roger Camp

EP: Debbie Chin

Editor: Doug Cox

Copy: Adam Koppel (Drum Roll, Spread the Love, Wind Kiss), Paul Mimiaga (Shrug), Mark Sweeney (Free Falling)

Art Director: Rich North Prod Company: Anonymous Content

Director: Garth Davis

EP: Andy Traines

EP/Head of Commercials: Dave Morrison

Head of Production: Sue Ellen Clair

Producer: Karen Sproul

Production Supervisor: Gus Kousoulas

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Editorial: Lost Planet Editorial

Editor(s): Hank Corwin, Paul Martinez

EP: Betsy Beale

Producer: Christie Price Post/Effects: The Mill

EP: Gabriele Gourrier Telecine: Company 3

Colorist: Stefan Sonnenfeld Music: Musikvergnugen

Composer: Walter Werzowa

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Shoot location: Cape Town, SA and Gardiner, NY ("Free Falling")

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent. Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources. Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) |



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