Malcolm Venville of Anonymous Content and Wieden+Kennedy Tokyo mastermind this inspiring look into the training 'routines' of Nike-sponsored pros. We warm up with several famed athletes training in their respective disciplines as the limits of their bodies are tested. We follow the exploits of hoopster Kobe Bryant, tennis greats Roger Federer, Maria Sharapova, and track & field star Liu Xiang as well as boxer Manny Pacquiao, as they perfect their fine bodies to beat any opponent. As the calendar of days, weeks, and months scroll past, we see the determination dripping from our heroes' brows. The final moments of their victories are revealed as each athlete basks in the glow of victory... not only from the win, but from the long, hard road it took to get there.
Campaign for Nike Training
Spot title: Fast Forward
Air Date: 4/1/08
Air Location : Asia Only Agency: Wieden & Kennedy Tokyo
Art Director: Philip Lord
Copywriter: Julia Oh
Account Exec: Shig Seng
Art Buyer/Print Producer: Natalie Fleming
Producer: Jennifer Dennis Prod Company: Anonymous Content
Director: Malcolm Venville
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Paul Ure
Production Supervisor: Alex Fisch Editorial: Rock Paper Scissors
Editor: Angus Wall
Producer: CL Weaver Colorist: Angus Wall Post/Effects: A52
Lead VFX/Inferno Artist: Tim Byrd Music: Sqeak E. Clean
Composer: Sam Spiegel, Brent Nichols
Music Producer: Zach Sinick Sound Design: Stimmung
Sound Designer: Gus Koven Shoot Location: Shanghai, Los Angeles, Melbourne, Manchester UK
About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
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