Anonymous Content Signs Director Planchon

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Building upon its already impressive stable of multidimensional talent, Anonymous Content has signed French native Frederic Planchon for commercial and film representation. Formerly at Academy in the U.S., the highly sought after talent's portfolio is replete with award-winning work for Coca-Cola, Orange, Jeep, HP, Nintendo, Vodafone and many other high-profile brands. His most recent work, a much anticipated spot for Guinness out of the UK is slated to debut in the coming weeks.

Frederic's numerous advertising awards include a Silver Lion at Cannes, Director of the Year at the Masters of Advertising and a D&AD Pencil for Best Direction. Outside of the advertising space, Planchon has directed music videos and the short film

L'Echange

, which won the Prix de L'Image at the Festival de L'Image du Film.

"I've been a big fan of Frederic's for 15 years, and the timing was finally perfect for us to get together," noted Anonymous Content EP/Head of Commercials Dave Morrison. "Anonymous has a strong hold on the high-end, visual storytelling market and Frederic's skillset is obviously perfect for this. Now, we will continue to ramp up his commercial career in the U.S. and position him strongly in the features arena, like our other directors."

Frederic Planchon

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About Anonymous Content

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry's most respected entertainment and branded content. In launching the company, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming. Anonymous is responsible for producing such features as

44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face

and

Rendition

to name a few. Its commercial arm has been part of many of the industry's most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as

BMW Films

. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

More info: TRUST 646 452 3388 (NY) 310 451 5153 (LA) trustcollective.com

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