Adobe Announces Call for Entries to 2007 Adobe Design Achievement Awards

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SAN JOSE, Calif. -- Nov. 1, 2006 -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced its call for entries to the seventh annual Adobe Design Achievement Awards (ADAA). The program honors and recognizes the most talented and promising student designers, photographers, illustrators, animators and digital filmmakers from the world‘s top design, film, interactive and Web higher education programs. This year, the competition will accept entries from 30 participating countries.

“The Adobe Design Achievement Awards pay homage to the best and the brightest students around the globe who push the limits of creative innovation,” said Ann Lewnes, senior vice president of corporate marketing and communications at Adobe. “This program continues to cultivate new generations of design talent and reinforces Adobe‘s commitment to design and film education.”

Now in its seventh year, this world leading design competition has been expanded to include more students from across the globe by adding Croatia, Czech Republic, Hungary, India, Mexico, Portugal, Spain and Turkey. These students are invited to join students from Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Korea, Netherlands, New Zealand, Norway, Singapore, South Africa, Sweden, Switzerland, Taiwan, United Kingdom, and the United States in submitting projects. The nine submission categories include: animation, digital illustration, digital photography, interactive and Web design, live action, motion graphics, environmental graphics and packaging, multiple page print design, and single page print design.

The designers of the 2007 ADAA marketing campaign were a collaboration of winners and finalists from the 2006 competition. A team of seven submitted the unique concept “Going Places,” which reflects their personal experiences of the ADAA program. The “Going Places” design will appear on all ADAA collateral, including competition posters, postcards, and advertisements.

Also new this year, Adobe will be accepting submissions online through April 27, 2007. Entries will be judged digitally in May and semifinalists will be asked to mail in their entries for the final phase of judging. Students must submit projects based on the use of Adobe design environments, such as Adobe® Creative Suite®, Adobe Production Studio, and Macromedia Studio. Projects are reviewed and scored by an independent panel of six distinguished judges, including Carole Guevin, publisher of Netdiver.com; Jan Wilker, co-founder of karlssonwilker inc.; Armin Vit, founder of UnderConsideration; Sande Scoredos, executive director of Sony Pictures Imageworks; Andrew Lin, vice president at Paramount Vantage; and Gaby Brink, co-founder of Templin Brink Design.

Judges will select the winners and finalists, based on originality and effectiveness in communicating project objectives. Finalists will receive a trip to San Francisco to participate in the awards ceremony, and an opportunity to showcase their work. Finalists will also receive a selection of Adobe software products, meet with leading industry professionals during studio tours, and have the opportunity to participate in internships such as the 2007 SIGGRAPH Guerilla Studios. Award winners will be announced at the awards ceremony on August 2, 2007 at the DeYoung Museum in San Francisco. Each winning entry will receive a US$5,000 cash prize.

Corporate sponsors of this year‘s competition include Xerox Corporation for print communications and Toppan Printing Co., America Inc. for printing services.

For additional information about the 2007 Adobe Design Achievement Awards or to submit an entry, visit

www.adobe.com/go/adaa

.

Adobe in Education

Supporting education initiatives worldwide, Adobe enables a new way of teaching and learning by providing digital creation, communication and collaboration tools for classroom and campus-wide use. For more information, visit

www.adobe.com/education

.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit

www.adobe.com

.

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