Accomplice Teams Up With Bon-Ton Stores For New, Attitude-Driven Commercial Campaign

Publish date:

In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with. To view the new, three-spot campaign, go here:

Shot on location throughout Chicago amidst this past summer’s heat wave, Accomplice’s Guy Sagy directed a series of fashion models as they showcased the diversity of Bon-Ton’s fashions. According to the Director, who has shot commercial campaigns all over the world, the collaboration with Bon-Ton Creative Director Barb Pellegrino was incredibly important to the overall vision, as well as the partnership with the creative team at Laughlin Constable. “We had a lot of fun,” notes Sagy, “amidst really challenging conditions. We shot all over the city to create this wonderful collage of images, which I was very inspired by. The models were in furs, while we were all in T-shirts and shorts. But we all worked together and created a very beautiful campaign, which provides a very strong visual experience for the Bon-Ton Stores brand.” “Accomplice was the ideal creative partner for the fall commercial campaign,” comments Barb Pellegrino, Vice President, Advertising and Creative Services for The Bon-Ton Stores. “Director Guy Sagy and his team were fun and easy to work with. They captured the Bon-Ton Stores’ vision and showcased the fall collection in the beautiful city of Chicago. We are thrilled with the end result.” "The entire production was a wonderful collaboration between Guy Sagy/Accomplice Media, Bon-Ton and Laughlin Constable,” concludes Carrie Nygren, VP/Associate Creative Director at the agency. “By taking the fashion ‘to the street’ via editorial shooting, we were able to produce spots that deliver fashion as trendy, confident, as well as attainable. Women should feel good when it comes to fashion while maintaining an individual sense of style, and Guy Sagy was the perfect director to capture those moments across the Fashion and Shoe spots, allowing us to differentiate Bon-Ton from other retailers."


Client: Bon-Ton Stores, Inc Barbara Pellegrino, VP Advertising & Creative Services

Ad Agency: Laughlin Constable

VP/Associate Creative Director: Carrie Nygren Creative Directors: Steve Laughlin, Dave Hanneken Copywriter: Kirk Ruhnke, Megan Dwyer Art Director: Jackie Berndt Sr Producer: Carrie Nygren Music Producer: Micah Eberman

Production Company: Accomplice

Director: Guy Sagy Executive Producer: Jeff Snyder DP: David Lanzinger Producer: Rick Rosemeyer

Editorial Company: Wonder Wonder

Editor: John Elmendorf

Music Production Company: SmartPop Nation

Composer/Arranger: Owen Sartori Other: Performance by Lisa Loeb, singer/vocals - Fashion & Shoe

Audio Post Company: Wonder Audio


Accomplice is a transmedia collective specializing in commercials; branded entertainment for the web, mobile, and social media. Comprised of proven and fresh directors, producers and creatives, Accomplice brings together talented people from a variety of disciplines and backgrounds to create engaging, relevant and inspirational entertainment that connects clients and communities via multiple platforms. Founded by Executive Producer Jeff Snyder, Accomplice’s current directorial roster includes: Trevor Cornish, David Jellison, and Guy Sagy. With offices in Los Angeles, Chicago and Denver.


More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.


Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.


HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.


The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.


Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.