Nashville, TN, September 19, 2006 - On the heels of its success writing and producing the high profile “It‘s A New Day, Today” promotional theme song for NBC‘s “Today,” 615 Music is extending its work on behalf of that top rated morning show by customizing the song for local markets. 615 Music is one of America‘s preeminent Production Music companies and providers of original/custom, library and production music for television networks and programs, feature films, radio, commercials, on-air promos, interactive applications and multi-media clients. 615 Music President and CEO Randy Wachtler made the announcement.
The promotional theme song entitled “It‘s a New Day, Today” has been airing nationally on NBC since Summer 2006 and has been promoting the “post Katie Couric era” of “Today” and the fact that Meredith Vieira has now joined as co-anchor. The music was written by Greg Barnhill and Randy Wachtler of 615 Music. “Frank Radice, Sr. VP of Marketing for NBC, was incredibly helpful in coming up with a great title and creative direction for this song. As I‘ve said before, Frank‘s one of the most musical TV executives I‘ve ever worked with,” said Wachtler.
Wachtler announced that 615 Music has just recently finished producing "It's A New Day, Today" customizations for numerous local NBC stations. These are:
KSDK-TV St. Louis
KNSD-TV San Diego
WIS-TV Columbia, SC
WLBT-TV Jackson, MS
WGBA-TV Green Bay, WI
KWWL-TV Waterloo, IA
KFDX-TV Wichita Falls, TX
ABOUT 615 MUSIC:
Founded by president/CEO Randy Wachtler in Nashville, Tenn., in 1984,
615 Music is a multi-award winning, full-service music development, recording, post-production and sound design company with clients that include broadcast and cable television networks and programs, local market TV stations, radio stations and syndicates, advertising agencies, and filmmakers, among others.
615‘s client roster is comprised of virtually every major broadcast and cable television network, including ABC, CBS, NBC, Fox, PBS, MSNBC, HBO Worldwide, A&E, HGTV, The History Channel, The Family Channel, Discovery, and CMT. Additionally, the company has written and produced musical themes and promotions used within, and to promote, numerous television series and shows. These have included “Today,” “Live with Regis and Kelly,” “Frasier,” ABC Sports College Football, and PBS‘s “Nova.”
Among 615 Music‘s numerous awards is a National Emmy for the memorable theme the company created for A&E‘s acclaimed “Biography” series.
615 Music is located at 1030 16th Ave South, Nashville, TN, 37212.
The company‘s phone number is 615/244-6515 and its new website can be accessed via