AdScribe Helps Deliver Next-Generation HbbTV Interactive Advertising in Switzerland

Publish date:

DUBLIN — Oct. 24, 2017 —

 AdScribe, a subsidiary of Zenterio, today announced that it is bringing next-generation advertising to television viewers on compatible HbbTV devices. Partnering with AdScribe, Admeira, the largest marketing company in Switzerland, has launched a beta test with interactive advertising campaigns running on the public TV channels delivered by a major Swiss TV operator, giving viewers the ability to interact directly with commercials, browse additional content, watch videos, enter competitions, and more. The campaigns were built using AdScribe Engage.

This project marks the first interactive advertising campaigns to be run by Admeira, transforming television viewer experiences and giving advertisers a two-way connection with their target audience. Drawing on AdScribe's extensive experience designing and deploying similar technology and campaigns around the world, Admeira intends to introduce the interactive ad features as part of a broadcast product offering.

The first two campaigns feature a major supermarket chain and leading German car producer. Television viewers have access to additional information on the supermarket chain's cooking club, including the ability to view or watch a recipe and order a free sample of a magazine. The other commercial allows them to directly book a test drive of the latest automobile.

Developed in AdScribe Engage, the advertising sites are launched from a graphic synchronized to the linear spots on certain channels and are available in French, German, and Italian. Engage is a complete, end-to-end multiscreen platform that enables TV platform operators and broadcasters to create and operate an interactive advertising and promotions business using the TV interface that viewers use every day. With Engage, operators and broadcasters can promote their own content and services or generate revenue from third-party advertisers. Engage supports a wide variety of ad formats from static banners, through to fully interactive applications with embedded video.

Moreover, the AdScribe Engage Studio authoring tool allows operators to build and deploy the campaigns far quicker and with more creative freedom than traditional template approaches. The advertiser receives detailed reports on all interactions as well as any data the viewers opt to submit. Viewer data can be auto-populated from the pay-TV operator subscriber database, making the process seamless and ensuring a higher completion rate.

"We are proud to collaborate with Admeira on a new interactive ad offering, which is still in beta testing," said Donal O'Connor, CEO at AdScribe. "Interactive advertising has the potential to be a game-changer for pay-TV operators and broadcasters, enabling them to engage subscribers with relevant and timely content and drive awareness of next-generation, revenue-enhancing services. The AdScribe Engage platform is the cornerstone driving these new experiences."

More information about AdScribe Audience is available at


# # #

About Admeira

Admeira is the largest marketing company in Switzerland and has a multimedia portfolio with advertising opportunities in more than 80 strong media brands. The company was founded in 2016 following an entrepreneurial initiative between Ringier, SRG and Swisscom. Admeira is Switzerland's answer to the digital revolution and the resulting new demands of the Swiss advertising industry. The latest technology — in conjunction with data and marketing expertise — paves the way for new perspectives for innovative forms of advertising.

The services are open to all advertisers, agents and other providers of advertising inventories.

Admeira employs around 290 staff at its offices in Zurich, Berne, Lausanne, Geneva and Lugano.

About AdScribe

AdScribe is a technology and services business based in London and Dublin and operating worldwide. AdScribe works with distributors or owners of video content to help them measure, manage, and monetize full-census data from multiple devices. The AdScribe team has worked across most major territories in the Americas, Asia-Pacific, Europe, the Middle-East, and Australasia and have completed engagements with operators including AT&T Inc., Verizon Inc., Dish Network, Deutsche Telekom AG, Portugal Telecom, Swisscom, British Telecom, Vodafone, NTT, Foxtel/Austar, Sky New Zealand, Reliance, and others. In addition, the team has worked with major agencies on the buy-side including Group M (WPP), Publicis, Aegis, and Dentsu as well as large content owners, programmers, and publishers across multiple territories internationally

Link to Word Doc:

All trademarks appearing herein are the property of their respective owners.

Share it on Twitter:




Black Box Radian Flex Software-Based Video Wall Platform Earns ISE Best of Show Award

Black Box, an industry-leading provider of pro AV connectivity and signal distribution systems, today announced that the company's Radian Flex software-based video wall platform won an ISE Best of Show Award from AV Technology Europe, a Future Publishing magazine. Of the more than 1,000 exhibitors at ISE 2019, only 15 — including Black Box with Radian Flex — earned this award, which recognizes achievements and innovations in product and service development.


Luxul to Bring Reliability and High Performance to IBS 2019 With Latest Networking Solutions for the Smart Home

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced its technology line-up for the NAHB International Builders' Show (IBS), taking place February 19-21 in Las Vegas. In the Legrand booth SU614, the company will exhibit a wide range of solutions for home builders that deliver reliable, high-performance networks in smart homes, including Gigabit switches; the next generation of wireless controller technology; indoor and outdoor wireless access points (APs); wired and wireless routers; intelligent network power distribution units (PDU); and the Wi-Fi Assurance Program exclusively for builders.


HoverCam's Pilot Series and ClassFusion Learning Platform Land Big Wins at TCEA 2019

HoverCam, a leader in innovative, interactive, and engaging education solutions, announced that the company's digital classroom solutions received three major honors from Tech & Learning at the recent Texas Computer Education Association (TCEA) 2019 Conference in San Antonio. At the show, HoverCam's Pilot 3 digital teaching station received the Award of Excellence in the District category, while the company's new Pilot X podium and ClassFusion software platform both earned Best of Show honors. The awards were presented on Feb. 6 at a special ceremony held at Casa Rio restaurant in San Antonio.


College Football Playoff Uses Veritone's AI and Digital Asset Management Solutions to Enable Richer Media Coverage

Veritone Inc. (Nasdaq: VERI), the creator of the world's first operating system for artificial intelligence, aiWARE™, today announced that the College Football Playoff (CFP) leveraged an expanded deployment of Veritone solutions and services for the 2019 CFP National Championship to give members of the media even faster and richer access to its content resources. In addition to the CFP's Digital Media Hub, a white-label digital asset management portal from Veritone, the CFP also utilized Veritone's Live Event Services and aiWARE artificial intelligence platform for the first time. With aiWARE, the CFP was able to apply artificial intelligence to video footage and still images of press conferences, interviews and other Media Day events to produce transcriptions, automated facial recognition of players and coaches, logo identification, and other tasks enabling expedited and enhanced coverage of the 2019 College Football Playoff National Championship. For the first time, the CFP was able to make Media Day press conference clips and images available for search and immediate download within minutes of delivery. Following the success of this deployment, CFP has renewed its agreement with Veritone through the 2020 championship game in New Orleans.