Volicon and Neon Partner to Accelerate and Optimize Generation of Compelling Online Video

Author:
Publish date:

BURLINGTON, Mass. -- Sept. 2, 2015 -- Volicon today announced that it has partnered with Neon, a pioneer in image filtering technology, to accelerate workflow for generating online video clips optimized to attract viewer engagement and, in turn, boost ad revenues. Working with the companies' seamlessly integrated solution, broadcasters and other content owners can quickly create and publish timely sports, news, and entertainment content to web platforms using automatically selected thumbnail images with the potential to increase viewer engagement by as much as 34 percent on average.

"For the many companies that already depend on Volicon's Observer Media Intelligence Platform, the integration of Neon for Video enables publishers to have the best thumbnail images at their fingertips at just the right point in the content generation workflow. This will allow publishers to get compelling content out quicker, getting their content seen first," said Sophie Lebrecht, CEO at Neon. "Working together, our core image processing capabilities and the technical infrastructure developed by Volicon support a uniquely effective workflow for monetizing large volumes of content across social media and Web platforms. Our shared customers can break news quickly with images that spur viewers' interest and drive increased consumption of online video."

Because the thumbnail image representing online video is the gateway to that content, it can be optimized to elicit an emotional response that drives viewer engagement with online video content. However, manual selection of the most compelling video frame from among thousands of frames in a video clip can be a challenging and time-consuming task for editors, particularly in larger media organizations. The integration of Neon for Video into the Share application of the Observer Media Intelligence Platform(R) turns this challenge into an opportunity.

The Volicon Observer Media Intelligence Platform continually captures aired content and provides users with an intuitive browser-based interface that enables rapid location and clipping of high-value video segments. Within this platform, the Share application facilitates a fast and convenient workflow for disseminating captured assets to multiple distribution channels. The broadcaster can clip and export segments of existing content or repurpose content complete with accurate captions. One-button publishing profiles facilitate rapid packaging of content to meet appropriate container and encoding requirements for an array of platforms, including target websites YouTube, Twitter, and Facebook.

Neon for Video adds another layer of speed and intelligence to this workflow. Based on models of how the human brain sees and responds to images, the award-winning technology evaluates each frame of a video clip and automatically identifies a set of thumbnails most likely to resonate emotionally with potential viewers. The editor working within the Observer's Share application interface can choose from among these thumbnails or select another, input descriptive text for the video, and then package and push content to the appropriate content management system or online video platform. Once video has been published, the Neon continues to optimize the image, allowing users to monitor the number of clicks and video views. Using this performance data, Neon can update thumbnail images automatically in real time, ensuring that content is represented in a visually compelling manner that drives the maximum conversion rate.

"Recognized as a leading innovator by none other than the World Economic Forum and the National Science Foundation, Neon brings to our partnership a sophisticated image-analysis technology that helps our customers to realize new levels of efficiency in meeting market demand for timely and interesting online video content," said Eyal Schwarzmann, VP product and business development at Volicon. "We are pleased to be partnering with Neon to provide Observer users with a powerful new tool for maximizing the value of their video assets in a highly competitive multiplatform media marketplace."

Volicon will be hosting a cocktail party with Neon and Ooyala at IBC2015 on Sept. 13 from 5-6 p.m. in Volicon's stand, 7.G23. Please join the three companies for cocktails, light snacks, and discussion on digital media technology. 

Information about Volicon's complete product portfolio is available at www.volicon.com.

# # #

About Volicon 
Volicon is the leading provider of enterprise media intelligence, monitoring, and compliance logging solutions optimized for broadcasters, networks, cable and IPTV operators, and governments worldwide. Available with Volicon's Capture, Share, Review, Comply, and Monitor applications, as well as a Multiviewer module, the company's Observer Media Intelligence Platform(R) (MIP) provides powerful tools that accelerate critical media workflows. The platform facilitates efficient and cost-effective content creation and repurposing for the Web and social media, VOD/OTT content preparation, linear production, compliance monitoring (loudness, closed captioning), ad verification, competitive analysis, quality-of-service/experience monitoring (QoS/QoE), and archiving. More information is available at www.volicon.com. 

All trademarks appearing herein are the property of their respective owners.

Visit Volicon at IBC2015, Stand 7.G23

Join the Volicon Community:
Follow Us on Twitter: http://twitter.com/Volicon 
Follow Us on Facebook: www.facebook.com/volicon
Follow Us on LinkedIn: http://www.linkedin.com/companies/volicon 
Follow Our Blog: http://www.volicon.com/blog/

Related

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

More than 55 of the 2018 Fall Television and Streaming Series Rely on Blackmagic Design

Blackmagic Design today announced that the company’s production and post products were used to complete many of the fall 2018 season’s new and returning television shows and streaming series. More than 55 shows rely on Blackmagic Design’s digital film cameras; Fusion visual effects (VFX), compositing, 3D and motion graphics software; and DaVinci Resolve editing, color correction, VFX and digital audio software; as well as its switchers, routers, monitors and capture and playback devices.

Luxul_AMS-1208P

Jingle All the Way: Luxul's XMS-1208P Managed Gigabit Switch is Available for All CI Integrators this Holiday Season

Luxul, the leading innovator of IP networking solutions for AV integrators, today announced that it's giving CI integrators the gift of enterprise-level performance at affordable price points this holiday season. It doesn't matter if they've been naughty or nice, the company's XMS-1208P 12-port/18 PoE+ managed Gigabit switch — that delivers high-speed performance while enabling simple network expansion — is now available for all. And to ring in the new year, Luxul will begin shipping its AMS-1816P 18-port/16 PoE+ L2/L3 managed Gigabit switch in early January.

HoverCam_VV1

HoverCam Transforms Classrooms Fit for Future-Ready Students at Val Verde USD

HoverCam, an innovative technology leader in the digital education market, announced that Val Verde Unified School District (USD) in Parris, California, successfully installed HoverCam's Pilot digital teaching stations and CenterStage interactive flat panels (IFPs) in new STEM labs in the elementary schools, with plans for an eventual rollout to the district's middle and high schools. As part of the district's goal to create future-ready students, Val Verde USD chose HoverCam digital education solutions to address the rising challenge of updating classrooms and introducing curriculum with advanced systems that will prepare students for a rapidly changing career landscape.

ScreenShot2018-12-11at2.41.29PM.144822

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.

Riedel-Ruptly-Vans-3

Global News Agency Ruptly Relies on Riedel's MediorNet and Artist on Board New OB and DSNG Vehicles

Riedel's MediorNet real-time media network and Artist digital matrix intercom are providing the decentralized and redundant signal routing and communications backbone on board two all-new, state-of-the-art OB vehicles for Ruptly, a Berlin-based international news agency. Qvest Media, a world-leading system architect and integrator for the broadcast and media industries, designed and built the new broadcast van and DSNG vehicle.