2XM Interactive President Antoine Azar Joins Music Industry Panel Session at ‘M for Montréal’

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Summing Up 1s and 0s to Equal 2.0: How to Promote and Sell Your Music In Today’s Digital Era _____________________________________________________________

MONTREAL, Québec—November 19th 2010—

2XM Interactive

, a Montréal-based technology start-up that produces ‘through-glass’ interactive technology, augmented reality, and smart phone applications, today announced that its president, Antoine Azar, will be a guest panelist at the annual “M for Montréal� music showcase and conference. The panel session: Summing Up 1s and 0s to Equal 2.0: How to Promote and Sell Your Music In Today’s Digital Era, will be held on Friday, Nov. 19th at 2:00pm, in the “Godin Room� at the Opus Hotel.

M for Montreal

is an annual event that showcases Montréal and Canadian bands and hosts numerous workshops addressing all aspects of working in today’s changing music industry to an international audience. Topics and events range from live concert booking and performances—to finding a market and presence in the massive online community. M for Montréal takes place Wednesday to Saturday, November 17th to 20th 2010.


Antoine Azar, president and founder of 2XM Interactive, will chair the session: Summing Up 1s and 0s to Equal 2.0: How to Promote and Sell Your Music In Today’s Digital Era—one of the most talked-about issues of the past decade. With 15 years of visual graphics, software development, and technology integration experience, Antoine Azar will provide commentary and strategic opinions on how to leverage next-generation technology, including: smart phone apps (iPhone, Android, Blackberry, Windows Phone 7, etc), augmented reality and ‘through-glass’ interactive store-front and event marketing technology to capture the attention and effectively market to today’s tech-savvy music consumer audience. The panel will be mediated by John Gillilan (Vosotros). Featured panelists include: Nick New (Independent D2C Consultant & Artist Manager), Matt Jones (CrowdSurge), Mark McQuillan (Republic of Music), Jesse Von Doom (Cash Music), Eric Steuer (Creative Commons), Awan Jones (Monumental Records), and Antoine Azar (2XM Interactive). Conference Location:

Hotel Opus

Montréal – (Godin Meeting Room) 10 rue Sherbrooke, West, Montréal, QC H2X 4C9 Date: Friday, 19th November 2010 Time: 2:00pm ++++++++++++++++++++++++++++++++

About 2XM Interactive

2XM interactive (established in Montréal in 2008) is an entrepreneurial start up that creates mobile applications for iPhone, Android, Blackberry and Windows Phone 7—along with interactive touch surface technologies for business-to-business (B2B) and business-to-consumer (B2C) markets. With customers that include Mozilla, Siemens, and marketing, advertising and communications agencies such as Kelly & Cie and SGM Agency in Montréal—2XM interactive engineers unique technologies that engage the public on their smart phones, and can transform any glass surface into a tactile and interactive display for catalogs, entertainment applications, promotional quick-response (QR) codes, augmented reality and many other applications—giving its clients a creative and competitive advantage. Led by Antoine Azar, with 15 years of visual graphics engineering, software application programming and business development experience, the creative team of experts at 2XM Interactive are available to help companies in literally any industry create an interactive smart phone or touch screen application and strategy that facilitates B2B and B2C applications to better serve customers and capture attention for increased sales opportunities.

About M for Montreal

M for Montreal is a festival that presents local artists to an international delegation of influential decision-makers (festival programmers, agents, bookers, journalists, music supervisors), through a series of highly produced showcases in Montreal and around the world. Founded in 2006 by Sebastian Nasra (Avalanche Productions), in collaboration with the legendary British festival programmer, Martin Elbourne (Glastonbury Festival, The Great Escape and cofounder, along with Peter Gabriel, of the WOMAD Festival), M for Montreal presents various showcases, aside from its main event in November, all around the world (South by Southwest in Austin, TX, The Great Escape in Brighton, UK) and in Quebec (mini-M, M on the Quays) that put Montreal and Canadian music in the spotlight. For more information, please visit our website at




2XM Interactive – Kevin G. Clark (514) 754-0343


M for Montreal—Jean Lamothe, (514) 594-9835 # # #



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