The 2011 Hollywood Post Alliance Engineering Excellence Award Opens Call for Entries

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Outstanding Engineering Technologies for Post Production Sought for Revered Honor

hpa_logo_2011.jpg

(Los Angeles, CA)

The Hollywood Post Alliance

(r) has announced its Call for Entries for the HPA(r) 2011 Engineering Excellence Award. The Engineering honor showcases inventors, manufacturers, vendors and/or peer post production companies for outstanding product or technology application offerings. Valid offerings may include products or processes, but must represent a step forward for its industry beneficiaries. The HPA Engineering Excellence Award is recognized as one of the most important technology honors in the post production industry. The Engineering Excellence Award spotlights the companies and individuals who draw upon technical and creative ingenuity and apply it to real world post production demands. The Engineering Excellence Award will be bestowed as part of the Sixth Annual

HPA Awards

, a gala event set for November 10, 2011 at the Skirball Cultural Center in Los Angeles, CA. Launched in 2006, the HPA Awards have become a standard by which creative and technical excellence in the art, science and craft of post production is measured. The Engineering honor has been considered a crucial part of the HPA Awards from its inception. The 2010 winners included

ARRI for ALEXA

, Digital Vision (now Image Systems) for Open EXR Workflow, and

Cine-tal for the Davio Processor

. In addition to the Engineering Excellence Award, the HPA Awards honor important post production categories including: Outstanding Color Grading using a DI process for feature film, as well as Outstanding Color Grading for television and commercials; and Outstanding Editing, Sound, and Compositing for feature film, television and commercials. Complete rules, guidelines and entry information are available at:

www.hpaawards.net

. Submissions for the Engineering Excellence Award will be accepted May 16, 2011 through July 1, 2011. For more information about the HPA Awards, visit

www.hpaawards.net

or call 213.614.0860.

About the Hollywood Post Alliance(r)

Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards

The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance. # # # Media Contact: Ignite strategic communications p: 818.303.8088 Christine Purse,

chris@ignite.bz

or Mimi Rossi,

mimi@ignite.bz

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